Twomorrow Jewellery taps 6 prominent personalities to design bespoke pieces for charity
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Custom jewellery brand Twomorrow Jewellery has tapped six prominent personalities to design unique jewellery pieces, two of whom come from the PR, advertising and marketing world.
The jewellery pieces are to be auctioned off to raise funds for programmes and services that support the mental, emotional and physical well-being of children, youth and families in need. Each personality will have one key piece. Together, the six pieces will be part of a 22-piece exclusive collection that will be auctioned live at the Four Seasons Hotel Singapore on 22 November.
"We wanted to support Singapore Children’s Society because we believe that every child, regardless of their background, deserves to feel valued and supported. We craft our pieces with the intention to convey a message of self-love and acceptance, and we believe that embracing one's vulnerabilities can allow for true self-expression," said Evelyn Chung, founder and designer at Twomorrow Jewellery.
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"We are proud to support Singapore Children’s Society in their mission to enhance the overall wellbeing of children, with hopes of fostering a more inclusive future where the unconventional can be embraced, celebrated, and loved," she added.
The prominent personalities from adland include Tjin Lee (pictured left), founder of PR agency Mercury Integrated and Pat Law (pictured right), founder of advertising agency GOODSTUPH. It also includes a renowned paediatric and ophthalmology specialist Dr Ho Ching Lin, banker Wang Wan Ting and entrepreneurial duo Melissa Koh and James Chen.
"In a world where women can be their own superheroes, facing our fears can give us an incredible source of power. With courage and determination, we can overcome what makes us feel vulnerable and turn that weakness into that which gives us our unique empathy and strength," said Lee in a statement seen by MARKETING-INTERACTIVE.
“We weren’t born scared. As kids, we were fearless and didn’t care what anyone thought. Somewhere along the way, we started tying our worth to outcomes, losing sight of what really matters. But the real value lies in protecting the courage we once had—the guts to be unapologetically ourselves. It’s about staying brave enough to embrace what makes us different, even when no one's looking. Fear isn’t always taught, but it sure as hell can be unlearned. Because courage is what you do when no one is watching," said Law in the same statement.
The auction was kicked off with an exclusive invitation-only pre-auction event on 22 to 23 October at the Mondrian Singapore Duxton where attendees had the opportunity to preview and place early bids on the 22 jewellery pieces. The highest bids will be revealed on gala night on 22 November.
All nett proceeds will go directly to Singapore Children’s Society, supporting their vital work in bringing relief and happiness to children, youth and families in need.
This isn't the first time Law, or her agency GOODSTUPH, is seen working for a better cause. Earlier in June this year, GOODSTUPH released a new merchandise collection for Pink Dot SG 2024, a non-profit LGBTQ+ organisation based in Singapore. This year’s theme, “Legends in Pink", celebrates the “gaysian” and queer roots in Asia through stories of strength, love and fluidity. Marking the company's eighth year as the coral sponsor of Pink Dot SG, this exclusive collection underscores its lasting dedication to equality and acceptance, it said in a statement.
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