Twitter bans misleading ads around climate change

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Twitter is banning misleading ads that counter scientific findings around climate change. In a blog post the company said “climate denialism shouldn't be monetised on Twitter”, and that misrepresentative ads shouldn't detract from important conversations about the climate crisis.

“We recognise that misleading information about climate change can undermine efforts to protect the planet. In the coming months, we’ll have more to share on our work to add reliable, authoritative context to the climate conversations happening on Twitter,” it said.

Twitter also added that tracking the climate crisis “requires meaningful, sustained collaboration”. Through #AdsForGood grants, on-service support, trainings, it is partnering with organisations committed to environmental conservation and sustainability.

These include Earth Day Network, United Nations (UN) Environment Programme, UN Framework Convention on Climate Change, Greenpeace, WWF and others.

In 2019, Twitter also shared plans to achieve 100% carbon-neutral power sourcing in our current data centers by the end of 2022. Earlier this year, Twitter also joined the EU climate pact, committing to ambitious North Star and Pathway pledges, in line with Paris Agreement goals.

The move comes shortly after Pinterest also announced that it will prohibit users from sharing climate misinformation on its site. In 2021, Google and YouTube also took steps to stop climate deniers from monetising content on its platforms via ads or creator payments. Meanwhile, Facebook also has an online portal to counter misinformation about climate change and has often faced fire from activists and lawmakers to counter the spread of inaccurate content.

Photo courtesy: 123RF

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