TUMI expands partnership with McLaren Racing with new capsule collection

TUMI has expanded its partnership with McLaren Racing with the launch of a new capsule collection done in partnership with the NEOM McLaren Extreme E Team.

TUMI has been the Official Luggage Partner of the McLaren Formula 1 Team and McLaren Automotive since 2019, and in February was named the Official Luggage Partner of the NEOM McLaren Extreme E Team and McLaren Shadow esports Team for 2024 and beyond.

Extreme E is centred on promoting sustainability and championing gender equality. The highly competitive series sees eight teams embark on a ten-race global adventure with the shared mission of protecting the planet.

The TUMI | McLaren Extreme Capsule features three innovative, high-performance bags designed to suit the needs of the everyday traveller as well as the British off-road racing team as they travel to remote locations around the globe.

Combining cutting-edge technology, innovation and design excellence, the TUMI | McLaren Extreme capsule highlights the performance heritage of both partners. Each piece incorporates fully welded construction with state-of-the-art materials and techniques that truly push the boundaries of what this collection has done before.

As part of the capsule, the terrain backpack features a flat opening with a magnetic fastener to the main compartment. In addition to a tuck-away sternum strap and add-a-bag strap, it comes with a padded laptop pocket that can accommodate a 15” PC or 16” MacBook Pro.

Other items include the Throttle Duffel and the scaled-down Rally Sling featuring a zip entry to the main compartment as well as an open pocket and back transparent zip pocket.

To align with the Extreme E ethos, the packaging for the TUMI | McLaren Extreme capsule keeps low impact and sustainability in mind. When purchased on TUMI.com, each style comes in a small thin box with the product in a reusable compression storage bag.

"We’re thrilled to unveil this capsule in partnership with McLaren. As two brands dedicated to innovation and functionality, we’re passionate about this partnership and creating products that reflect our shared values,” said Jill Krizelman, SVP, eCommerce and global marketing, TUMI.

Louise McEwen, executive director, brand and marketing, McLaren Racing, said: “We are delighted to expand our partnership with TUMI, built on a genuine passion for craft and high attention to detail, and can’t wait for our fans to see this exciting new range as we expand into our Extreme E series.”

MARKETING-INTERACTIVE has reached out to TUMI for more information. 

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Back in 2022, TUMI and McLaren had taken their collection one step further creating pieces that reflect their shared value of luxury, high-performance design.

The newest styles were also featured in TUMI’s Fall 2022 “Built for the Journey” campaign film. Starring McLaren Formula 1 driver Lando Norris, the film marked the final installment of the series which chronicles the personal and professional journeys of four world-renowned sports and entertainment professionals aptly known as the TUMI Crew.

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