Tripadvisor names John Boris as new chief marketing officer

Travel guidance platform Tripadvisor has appointed tech, travel and hospitality veteran John Boris (pictured) as its chief marketing officer. He will directly report to the company’s CEO Matt Goldberg.

In the role, Boris will establish a world-class marketing function for Tripadvisor, where he will have direct responsibility for the platform’s B2C and B2B marketing strategy and execution.

In the leadership role, Boris will initially focus on creating a holistic strategy predicated on driving customer acquisition and engagement, marketing efficiency, brand reach and resonance, partnerships and growing the international customer opportunity. 

Prior to the position, Boris has served in several C-suite and executive leadership roles during his career. As the CMO of Shutterfly, he helped grow and transform the company into the industry leader. As senior vice president of marketing at Zagat, Boris successfully led the company's digital transformation (web, mobile and subscription), enabling it to become the omnichannel leader in restaurant reviews and ratings.

“I am truly honoured to join this company and humbled to be given the responsibility to continue to make an iconic and industry-leading brand like Tripadvisor essential to the hundreds of millions of travellers around the globe using our products and services to plan their next trip,” said John Boris.

“As we look to the future of all our brands across the company, we will leverage the return of global demand to make the experience of travel and dining more meaningful and memorable for those taking their next holiday or vacation,” Boris added.

“I’m excited to have Boris join Tripadvisor as our CMO, knowing he will put the needs of travellers and our partners at the heart of everything we do. Boris has a demonstrated track record building global brands and this company will benefit from his deep experience in eCommerce, travel and hospitality,” said Matt Goldberg, CEO of Tripadvisor.

“Most importantly, Boris is passionate about Tripadvisor given the global strength of our brand, our wealth of data, depth of content, and the innovative products and services we provide the travellers, experience-seekers, diners and partners we serve,” Goldberg added.

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