Trip.com reveals 100 ways to travel with dynamic global campaign

Global travel service provider Trip.com Group is offering travel enthusiasts a way to embark on an extraordinary journey with its first-ever global campaign, “100 Ways of Travel”, on its social platform Trip Moments.

Fitting in with the campaign title, "100 Ways of Travel" is a worldwide campaign that will be launched from August 8 to November 16, 2024, for exactly 100 days.

The campaign aims to inspire, connect, and reward travellers from all corners of the world. Participants can expect to win travel-related prizes, including USD$5000 in Trip Coins as the top prize, and opportunities to become long-term travel collaborators with Trip.com.

Other perks include business collaboration opportunities such as partnerships with hotels, tours and tourism boards, and much more.

Participants who are monthly top performers in terms of posting on Trip Moments can earn up to 48,000 Trip Coins (worth USD$480) monthly, exclusive Trip.com travel badges, and additional prizes during the campaign period of August to November. This ensures that everyone, from seasoned travellers to newcomers, has a chance to win, it said. 

Don't miss: Trip.com Group partners Malaysia’s Tourism Board to expand efforts into the APAC region

Participants can participate by simply posting their travel moments using specific hashtag challenges that will be launched throughout the campaign period.

This includes sharing travel moments across 100 different scenarios, destinations, and themes. Examples include themes such as beautiful beaches or seaside holidays under #Seascapes, #SummerResorts or even specific ones such as Disneyland, which will allow travellers to showcase the diverse experiences they have.

Itinerary templates and limited-edition campaign stickers will be available for participants to create and share detailed travel plans, making it easy to join the challenge and inspire others.

Participants can track their progress and see how they rank against other travellers in real-time. 

Rankings, reflected on a leaderboard, are based on the number of qualified posts and engagement metrics such as likes, comments, and saves, it said. 

Monthly winners will be announced on the first day of September and October respectively, with the final winners announced on 30 November 2024.

This comes shortly after Trip.com Group signed a Memorandum of Collaboration with Tourism Malaysia – also known as the Malaysia Tourism Promotion Board during the ITB China trade show.

Under this three-year Memorandum of Collaboration, both parties will expand their existing collaboration beyond China, and into the wider Asia Pacific region.

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