Trip.com partners with 100 KOLs to celebrate travel in a snap

Trip.com has collaborated with over 100 KOLs in markets across Singapore, Malaysia, and Thailand for its “Just Like That” social campaign. The campaign leverages the latest traveller preferences and insights to make it easier for consumers to meet loved ones abroad and explore the world again as borders reopen and restrictions ease. It is also Trip.com’s first social campaign in Southeast Asia post-pandemic. The company declined to share the monetary value of this campaign.

The company is working with the KOLs to showcase the emotional aspects of travel, such as reconnecting with loved ones as well as showcasing the ease of using Trip.com for travel bookings. The KOLs include @adirasalahudi, @syarif, @widsawaphatiew. Through the campaign, Trip.com wants to demonstrate how simple it is to book a travel experience that fits each consumer’s needs.

When asked how the KOLs were chosen, Trip.com's spokesperson said they share a similar goal: the eagerness to reconnect with their families, friends, and the world, and will showcase to their followers just how easy it is to do so through Trip.com's platforms.

"Through this campaign, we will reach out to more travellers in the younger age groups across the various markets and bring them onboard this exciting journey with Trip.com," the spokesperson said. At the same time, Trip.com is also running a #MyTripJustLikeThat giveaway on social media until 20 November.

In July, the travel service provider collaborated with Singapore Tourism Board (STB) to deepen across key markets including Thailand, South Korea, and Hong Kong, while expanding their partnership to include new markets Malaysia, Vietnam, and the Philippines. Trip.com deepened its collaboration with STB to promote Singapore to travellers from key markets through a series of initiatives, including marketing campaigns, PR activities, KOLs’ reviews and promotions through Trip.com group's brands including Trip.com and Ctrip. 

Additionally, both parties will work together on a series of marketing campaigns in several Southeast Asian markets, as well as South Korea and Hong Kong in the coming months. Among various initiatives, Trip.com and STB will also curate and deliver engaging content via Trip.com’s app and website to showcase the Singapore destination story and to position the city-state as a safe and compelling destination of choice for travellers.
 
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