Transit Link and Stellar Ace bolster marketing activities with 2-year tie-up

Transit Link and Stellar Ace have inked a two-year marketing partnership to jointly promote TransitLink’s TL SimplyGo app and Stellar Ace’s WINK+ app. TransitLink has also exclusively appointed Stellar Ace as the sales and marketing representative for all its available offline and online advertising assets such as the TL SimplyGo app and its transit ticketing machine - the TransitLink Kiosk, which is located at major bus interchanges and integrated transport hubs.

This follows the successful execution of Transit Link's current Unleash The Gates campaign. The collaboration showcased WINK+ app's gamification and rewards capability and resulted in a significant uplift of new TL SimplyGo app users.

Under the marketing partnership, TransitLink will also adopt the WINK+ app as a customer loyalty platform for the redemption of rewards such as public transport fare rebates that may be offered under any acquisition campaign to drive usage of the TL SimplyGo app and WINK+ app. The addition of these new advertising assets will expand Stellar Ace’s Home-Travel-Eat-Shop-Play daily touchpoint ecosystem, which has delivered a uniquely strong consumer journey engagement and top of mind recall.

“We are delighted with this partnership with Stellar Ace, which adds a new dimension to our TL SimplyGo app by rewarding commuters using the TL SimplyGo app through the WINK+ loyalty programme. It is also a step towards opening up opportunities with partners and advertisers to expand the range of benefits that our users can enjoy on top of the services that we are currently offering,” Lee Yuen Hee, CEO of Transit Link, said.

Jeslyn Tan, Stellar Ace's MD, said it is thrilled with this synergistic partnership. She explained that this multi-prong alliance created exciting engagement milestones for both apps and reinforces an even stronger and targeted reach of Stellar Ace's consumers utilising public transport daily.

"The understanding of the transit audience travel pattern will help us synergise transport-related activities through SimplyGo and a consumer loyalty programme with WINK+ app. For Advertisers, coming on board Stellar Ace will mean reaching out to a connected and seamless O2O audience with the continuous recall of your brand message with accountable ROIs," she said.

Stellar Ace got off to a great start this year on the partnerships front. Earlier this month, it commenced a multi-year collaboration deal with Singtel Media, the ad sales arm of Singtel's consumer Singapore business. Singtel Media now engages Stellar Ace to sell and manage advertising for all its platforms including SMS and Singtel TV. Stellar Ace rebranded from SMRT Media last May to become advertisers’ go-to for creative ideas in reaching their target audience. 

Photo courtesy: 123RF

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