Tourism Commission of HK showcases the diversity of Tsuen Wan with creative campaign

Tourism Commission of Hong Kong is introducing a new “Design District Hong Kong” (#ddHK) creative tourism project to help locals and tourists explore the Tseun Wan neighbourhood and Hong Kong in brand new ways.

Curated by Way of Difference, done in collaboration with RSVP Communications under the theme of “Vivid Tsuen Wan,” this year's event will feature seven unique sets of large-scale, time-limited public art installations. They are tailor-made by international and local creative units for Tsuen Wan to adorn the neighbourhood with vibrant colours.

Available from 18 August to 14 September, each art installation will enliven seven specific public spaces and innovatively highlights the charms of Tsuen Wan, including a multitude of characteristics, stunning coastline, legacy as a textile hub, reputation as the "City of Footbridges," rich history, abundant natural beauty, as well as newly-completed cycle track network.

For example, the creative art duo Craig & Karl crafted Prismatic, a mesmerising site-specific landscape art installation at the Sai Lau Kok Garden. The installation celebrates the multitude of characteristics found side-by-side in the district, energising and enlivening the minimalist garden.

Meanwhile, American painter and illustrator Andy Rementer designed the large-scale maritime-themed sculpture park at Tsuen Wan Park to highlight the neighbourhood’s scenic harbour. A 15-metre-long giant whale sculpture that blows intermittently from the top of its head is particularly exceptional.

Apart from the visual experience, #ddHK has collaborated with different teams to curate a series of activities filled with local flavours for participants to further experience Tsuen Wan. These activities include themed guided tours, intangible cultural heritage workshops, photography competitions, harbour running tours, and the Mountain-to-Sea Festival with live performances.

To promote the campaign, #ddHK has also launched a one-minute video ad on YouTube featuring the sneak peaks of various art installations created for the campaign. 

MARKETING-INTERACTIVE has reached out to RSVP Communications for more information. 

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