TM on the lookout for loyalty engagement partner for unifi Rewards

Telekom Malaysia is on the search for a loyalty engagement platform for unifi Rewards. The notice closes on 27 July at 4.30pm. In August 2019, the telco renamed its loyalty programme, TM Rewards, to unifi Rewards. Previously, TM said that it aspires to drive a converged digital experience to all of its customers and one of the ways of doing so is by digitising its rewards experience. A+M has reached out to TM for comment.

Separately, TM named VMLY&R one of its agency partners earlier this year. The appointment came after the telco launched a tender for agency partners in 2019. Among the list of duties agency partners will be responsible for is account management, campaign strategy and planning, creative concept and design development, digital and social media marketing, content creation and marketing management, innovation and performance, as well as brand management, among others.

Last month, TM extended its #sTayhoMe offerings beyond 9 June to allow them to continue utilising digital and online tools in adapting to the new normal.​ Its chief commercial officer Anand Vijayan said consumers can also access the portal developed by the telco to help Malaysians stay up to date on the latest news and developments on COVID-19. 

In May, unifi rolled out an integrated online platform connecting individuals to content and services, offered by local businesses. The platform's launch came shortly after the government announced that the Conditional Movement Control Order (CMCO) was extended to 9 June. The platform seeks to allow the ease of searching, making online purchases and match making between consumers and local businesses in one single platform. Earlier this year, unifi also offered free access to all its channels on unifi TV, including premium channels, in an effort to get consumers to stay at home during the MCO.

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