You can now sing in any language and dialect with TM's new AI-powered campaign

This national month, Malaysians can see and share themselves singing an iconic Malaysian song of unity in any of the 17 different languages and dialects as part of TM's new campaign titled "Sejuta Suara, Satu Ritma, Jiwa Malaysia" (A million voices, one rhythm, the soul of Malaysia). 

"Sejuta Suara, Satu Ritma, Jiwa Malaysia" aims to unite the country and bring everyone closer to a truly inclusive digital Malaysia. The campaign also aims to showcase how new technologies can be utilised to celebrate Malaysian languages and dialects through a song. 

Housed on a microsite, Malaysians now have the opportunity to sing their rendition of 'Gemuruh' in various local languages and dialects, made possible with an AI platform created in collaboration with Grey Malaysia. 

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The innovative AI platform, created with the help of Kits.ai, HeyGen and SyncLabs, integrates seven AI and API platforms that specialise in lip sync and voice cloning. 

The AI platform is housed on a microsite and can trace and clone the voices of Malaysians to sing with pride, in their choice of language or dialect. Some of the languages and dialects available are Dusun, Tamil, Iban, Hokkien, Punjabi and more. 

Accompanying the AI platform is a music video which consists of AI-generated vocals in multiple languages and dialects. It was created alongside Directors Think Tank and Nacho Usual Collective. 

What was once a soulful song has now turned into a rallying anthem, fostering connections old and new by bringing Malaysians a step closer together this national month. 

“I used to hear Gemuruh in school and to see it come to life in this way is surreal. Turning one song into multiple languages and dialects was the perfect way to showcase the richness of our diverse nation.” Jamie Hendricks, creative group head, Grey Malaysia.

"Sejuta Suara, Satu Ritma, Jiwa Malaysia" joins a series of campaigns released in celebration of Merdeka day and national day. 

In one Merdeka day campaign by Maxis, the communications service provider released a brand film inspired by a true story of a teenager named Aiman Ariffin. Aiman stayed back after the Merdeka celebration to clean up the trash from the event, demonstrating his love for the country through a simple yet powerful act. 

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