Tiger Brokers concludes creative and social pitch for Tiger Trade

Online trading platform Tiger Brokers has appointed DDB Group Hong Kong to handle the creative and social media for its Tiger Trade trading platform business following a competitive pitch in February this year.

Tiger Trade's main challenge is building brand awareness and acquiring customers in an already established market of savvy investors, according to the release. While its mobile app has over 2.2 million account holders globally, it is relatively new and emerging in the Hong Kong market.

As part of the partnership, DDB will be looked upon to assist in building brand presence, expanding reach, and increasing appeal. The agency will also be responsible for all 2024 communications including strategy and creative for branding, production, promotion, and social. 

A spokesperson from DDB Group Hong Kong told MARKETING-INTERACTIVE that the first campaign for this partnership is expected to launch in the early third quarter of 2024.

Lowe Low, senior brand marketing manager, Tiger Brokers Hong Kong, said, “DDB’s unparalleled creativity and strategic brilliance truly distinguished them in the pitch process and it is with immense excitement that we move forward with them.”

“At Tiger Brokers, we believe in pushing boundaries and redefining possibilities, and with DDB by our side, I am confident that we will create ground-breaking campaigns that not only captivate our audience, but also redefine the landscape of our industry,” Low added.

Koman Ko, managing partner, DDB Group Hong Kong, said: “We immediately respected Tiger Brokers’ visionary approach and ambition, as well as their collaborative style of working. We can’t wait to get started and help bring Tiger Trade’s superior investment experiences to more Hong Kong people, helping them reach their full potential as investors.”

Don’t miss: Tiger Brokers wishes HongKongers well with mobile wish pool

Back in January, Tiger Brokers launched a marketing campaign featuring a mobile wish pool, aiming to wish Hongkongers well for 2024 and spread positive vibes. 

Also known as "虎虎生 wish", the campaign included a mobile wishing trunk that was located in various areas of the city, including Tsim Sha Tsui, Mong Kok, Causeway Bay and Central.

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