This is Singapore's favourite social media app for 2024

The top social media app of choice in Singapore is messaging platform WhatsApp with 27.2% of users claiming WhatsApp to be their favourite, and 74.7% of users naming it their most used social media platform.

In fact, local users clock an average of 978 sessions per month on its Android app. This is according to We Are Social's and Meltwater's Digital 2024: Singapore report.

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Taking second place is Facebook with 16.7% of Singaporeans claiming it their favourite, while 72.7% named it their most used social media platform. 

TikTok, however, took the top spot for most time spent in the Android app with a total of 33 hours and 23 minutes per month. It was also the most downloaded app in Singapore in 2023, followed by messaging app Telegram and Bytedance-owned video editing tool Capcut.

"For connection and increasingly for business communication, WhatsApp is a clear leader. But elsewhere, TikTok continues to its staggering rise, as it becomes a bonafide platform for search and discovery, not just entertainment."

"In an era of fragmented attention where brands are vying to capture the attention of consumers, TikTok’s platform continues to show strong engagement with average usage amounting to more than 33 hours a month – that’s more than one whole day on the app. It’s a rocketship," said James Honda-Pinder, head of strategy at We Are Social Singapore. 

In addition, the report also found that Singaporeans are spending an average of 2 hours and 14 minutes a day on social media across an average of 6.9 social media platforms each month.

Online, 97.5% of Singaporeans list chat and messaging apps or websites to stay connected with others, followed by social networks (95.8%).

Aside from keeping in touch with family and friends (43.4%), filling in spare time (35.5%) and reading the news (32.6%) are the primary reasons that more than a third use social media.

After people they know, Singaporeans favourite social media users to follow are restaurants, chefs and food personalities. 

On a global scale however, Instagram has been found to be the most popular social media app among online users.

According to data presented by OnlyAccounts.io in November 2023, the photo and video-sharing social networking app is expected to hit 1.3 billion users in 2023, 86 million more than 2022.

It also noted that by 2017, this figure is expected to grow by another 17% and hit 1.56 billion worldwide.

In addition, Digital Global Overview Report found that 15.7% of social media users aged between 16 and 64 named Instagram their favourite choice. 

Facebook ranked as the second most popular platform with a 13% share among respondents. 

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