Coca-Cola and Ogilvy SG celebrates Thai street food in quirky interactive style

Coca-Cola has released a quirky, interactive music video celebrating street food in Thailand. Titled 'Epic Night Out', the music video is part of Coca-Cola's global 'Foodmarks' campaign and features rapper F.Hero and his fashion forward Coke Cutlery Crew. 

The music video also features celebrity chef Chef Pom, Coke branded tuk-tuks and a #cokeflip dance move.  Thai influencer Badmixy, who is best known for documenting the latest food and beverage trends in Thailand, also appears in a short cameo. 

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In the music video, F.Hero and his crew are seen going on an epic night out in Bangkok where they stop to eat various street food including Pad Thai, Pork Satay, Tom Yum noodles and more. 

They race around town in tuk-tuks and end up at a restaurant where they meet the legendary chef and enjoy bottles of Coke.  Originally composed by F.Hero, the song lyrics are peppered with famous street food delicacies and locations where Thai GenZs often frequent. 

The campaign was created by WPP Open X and is led by Ogilvy Singapore.  “Our Foodmarks are not just about the simple act of dining; they represent the love we have in Southeast Asia for discovering hidden culinary gems within dynamic, bussing food scenes," said TeeJae Sonza, senior director, marketing at Coca-Cola.

"With Foodmarks, we’re inviting people to discover the humble, unassuming yet iconic eateries in their markets with rich histories that remain untold—all while sipping the classic flavour of a chilled Coca-Cola." 

Nikhil Panjwani, executive creative director, Ogilvy Singapore added: “Working with legends such as F.Hero and Chef Pom was the ultimate magic recipe we needed to drop Coke and meals into pop culture.”

Coca-Cola 'Foodmarks' first launched in February 2024 and spotlights unique food landmarks that are shaped by a market's rich cultural tapestry. More than 400 Foodmarks will debut in cities and neighbourhoods around the world. Each Foodmark experience is rooted in the belief that real magic comes to life through three key ingredients: the perfect moment, the perfect meal, and an ice-cold Coca‑Cola.

With 'Epic Night Out', it revives a rich cultural legacy of street food, portrayed in new ways to resonate with younger audiences. 

The first Foodmark campaign was launched in New York City's Union Square where the brand recreated the iconic moment in 1957 when Marilyn Monroe stepped away from the glamour of Hollywood to savour a hot dog and an ice-cold Coca-Cola. 

The immersive activation came with shops and breakout flash-shows amongst others.  Other Foodmarks consumers can look forward to include Delhi, Rio de Janeiro and Hong Kong. 

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