The Sandbox opens up second phase of Mega City 2 after immense brand support

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

The Sandbox, a decentralised gaming virtual world and subsidiary of Animoca Brands, has bagged new partners for its second phase of the metaverse Mega City 2. The new entrants include Ocean Park, Standard Chartered, Regal Hotels Group, Tatler Asia, EVI, Brinc, MADworld, Gameone, Chord Hero, Time Gates of Hong Kong Pop Culture, and UFO School.

To celebrate these partnerships, The Sandbox launched a new LAND Sale on 28 April 2022, which allowed players to buy LANDs and become a part of the Mega City neighborhood. Following the success of Mega City 1, Animoca Brands said that it continues to bring in the city’s talents to the cultural hub with the expansion of the Mega City into its second phase.

For example, Ocean Park, one of Asia's most dynamic leisure and resort destinations, will see the Park develop immersive experiences, events, and products in never-before-seen formats. It will also bring to life brand new virtual gaming experiences will giving fans an opportunity to revisit discontinued attractions that they miss. Meanwhile, Regal Hotels Group, which is one of Hong Kong’s largest hotel operators, unveiled the MetaGreen, the first green metropolis in The Sandbox metaverse to inspire people to achieve carbon net zero by 2050. Immersive play-to-earn experiences that provide a bridge between virtual gaming and the real world and NFT assets will be utilised as rewards to engage The Sandbox users in this environmental ‘edutainment’ model.

On the publishing front, Tatler Asia, a luxury media group, will shape the future of luxury in The Sandbox through exclusive experiences in collaboration with the world's most prestigious brand partners. Tatler will bring the best of culture, fashion, entertainment, and lifestyle to The Sandbox (including the first-ever ball in the metaverse in partnership with M+ museum), and the Gen.T summit, which brings together the young leaders shaping Asia's future. At the same time, Standard Chartered is looking to building new experiences for clients and the community in the metaverse utilising Web3 technology. Standard Chartered will be doing this with its partners and clients, the community they have built through SC Ventures Fintech Bridge, other stakeholders, and the Bank’s own team.

These are only a few of the experiences partners are mulling on The Sandbox.

“Our new partners bring some of the best of what makes Hong Kong a multi-cultural, vibrant city while sharing our creative vision of building an open metaverse,” said Sebastien Borget, co-founder and COO of The Sandbox. “They are reinventing themselves and innovating through The Sandbox platform to offer unique virtual experiences.”

Part virtual real estate, part amusement park, Animoca Brands said “The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic”. The Sandbox has secured over 200 partnerships to build an open platform and provide gaming experiences everyone can own, create and monetise. Its play and earn model gives players ownership of what they collect in the game, allowing them to trade, transfer, and resell it to others.

These partnerships follow The Sandbox’s successful launch of its Alpha Season 2, with a wave of diverse new game experiences in progress for the Alpha Season and beyond. The entertainment metaverse now has over 2.7 million registered users, showing strong global interest ahead of the platform’s full launch.

share on