The Sandbox maps out strategy for 2024

The Sandbox, a decentralised gaming virtual world and subsidiary of Animoca Brands, has announced plans to empower creators and reach 2,000 user-generated experiences on its map in 2024, building on its ecosystem of over 200 creator studios with a pipeline of 200 experiences in production, 130,000 creators, and 24,000 LAND owners.

As part of its new strategic plans, the Sandbox has removed the initial application process for publishing, allowing LAND owners to publish their completed experiences on The Sandbox Map. This update fully opens the metaverse to user-generated content (UGC) and accelerates it to unleash the creative potential of game producers on the platform.

Furthermore, The Sandbox will introduce new gameplay mechanics, templates and social interactions to its free no-code Game Maker before the end of 2023, aiming to make content production easier and offer greater and more engaging functionality to players. 

Following its launch of the $10M Game Maker Fund in 2021 which supported over 200 projects, The Sandbox will establish a new $100 SAND fund to empower more creators. Its DAO-based selection system will not only reward creation and content, but also for the engagement they generate within the platform. This approach incentivises engaging experiences and communicates a simple message to creators.

Additionally, The Sandbox will open nine new neighbourhoods on its map next year, including the movie-themed Cinerama LAND sale on 9 November, and the addition of over 50 avatar collections launched by creators. In 2023, The Sandbox launched eight new cultural and geographical neighborhoods on its map such as Voxel Madness, MegaCity 3, Infinite Pulse, Kverse and Lion City. 

To accelerate this transition to a new form of entertainment, The Sandbox is extending an open invitation to create new experiences with different IPs and celebrities and earn their place on the coveted IP LANDS. The Sandbox is planning more than 30 contests throughout the year to reward the best experiences created around a specific theme. This dynamic synergy between user-generated content and brands sets The Sandbox apart as a unique destination “where gaming meets culture”.

With over five million registered wallets, The Sandbox will launch its mobile version in 2024, aiming to boost mass adoption for the open metaverse.  

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Arthur Madrid, CEO and co-founder of The Sandbox, said: “We spent the last two years focused on building our Game Maker and VoxEdit products for creators. Web3 puts creators first by enabling a new kind of control, provenance, incentive, and royalty structure. Whether you make music, games, art, fashion, architecture, or any other content, The Sandbox is an easy-to-learn creative platform that allows creators to take advantage of a new system of control, ownership, and revenue for their content.”

Sebastien Borget, COO and co-founder of The Sandbox, said: “We’ll celebrate creativity in all its forms on the metaverse, inspiring creators with our roadmap of product updates and insights from key speakers from studios and partners who have already launched experiences on The Sandbox. We’ll help creators to interact with our team and with each other, all growing together as their creations define the future of social interactions with avatars and entertainment, music, fashion, sports, gaming, culture, and media.”

As a subsidiary of Animoca Brands, The Sandbox has joined hands with different brands and partners such as Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg and Adidas. 

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