The Park Lane HK pushes art beyond boundaries with collaborative exhibition

The Park Lane Hong Kong, a Pullman Hotel, has collaborated with Fu Hong Society (扶康會) and 13A New Street Gallery to launch an art initiative as part of its 50th anniversary campaign.

Also known as “Art Beyond Boundaries”, the art initiative will be held from 10 January 2024 to 1 May 2024 at the Ebb & Flow lobby lounge at The Park Lane Hong Kong.

It will feature over 31 pieces of artwork from local artists Fapopo (花婆婆) and Sai Kit (世傑), whose lives and artistic journeys challenge and redefine the concept of boundaries. The art initiative aims to foster community ties, celebrate cultural richness and support the vibrant world of the arts. 

With her vivid and colourful palette and highly distinctive artistic style, the most iconic subject matter in Fapopo’s works is the lifelike flowers, followed by lucky cats and people. Her creative medium extends beyond flat surfaces or canvases but various everyday objects such as frying pans and suitcases.

Meanwhile, Sai Kit, a moderately intellectually disabled artist with tendencies of autism, expresses a captivating spectrum of light and colour through his artwork. Using spoons as a creative medium, he draws inspiration from his everyday surroundings such as flowers, trams and birds. In his visual art creations, Sai Kit uses bold brushstrokes and daring colours, often breaking conventional norms of time, space, and colour.

Fapopo and Sai Kit have collaborated on a series of artworks. Fapopo's signature flowers, with their rich colours, bring vibrancy to the overall compositions. In addition, Sai Kit adds locally inspired buildings and vehicles to the paintings, adding a touch of uniqueness and a sense of Hong Kong's local sentiment.

Guests will have the opportunity to purchase these art pieces as well as the cookies from Madam Hong’s Bakery from Fu Hong Society at the exhibition venue throughout the exhibition period. All sales of Sai Kit’s art pieces and cookies, after deducting the cost, will be donated to the Fu Hong Society to support their work in promoting inclusion and enhancing the well-being of individuals with disabilities.

Iris Yeung, senior marketing and communications manager, The Park Lane Hong Kong, told MARKETING-INTERACTIVE that the hotel employed diverse channels to promote the art initiative. These channels included online and offline exhibitions as well as social media platforms, aiming to engage with a broader audience and create buzz around the initiative.

This partnership with the Fu Hong Society and 13A New Street Gallery is more than an exhibition, but also the hotel's commitment to community engagement, cultural expression, and support for the arts, according to Yeung. “For marketers and advertisers, this initiative represents an opportunity to connect with a movement that values inclusivity and creativity, potentially opening doors to innovative and cultural campaigns and community-based strategies that resonate with both local and overseas audiences,” she added.

Luc Bollen, general manager of The Park Lane Hong Kong, said: "I am proud to witness the fusion of art and cultural heritage in our 'Art Beyond Boundaries' initiative. This collaboration is not just an exhibition- it's a celebration of our city's vibrant spirit and a tribute to our hotel 50th anniversary."

"With every brushstroke and colour palette chosen by artists Fapopo and Sai Kit, we invite our guests to embark on a visual journey that captures the essence of Hong's Kong's dynamic character. It's an honour to support this platform where art, community, and hospitality meet, creating a tapestry of experiences that resonate with both locals and international visitors alike," Bollen added.

Don’t miss: The Park Lane HK reviews 50 years of 'timeless hospitality' with locals and travellers

Back in September last year, The Park Lane Hong Kong introduced a new campaign that kicks off in January 2024, reviewing its 50 years of achievements and engaging further with the local community and global travellers.

Also known as “The Park Lane HK Hotel: 50 Years of Timeless Hospitality”, the campaign aims to commemorate the hotel's rich history while celebrating its present achievements. It also looks to engage with tourists and locals by connecting them with the hotel's past, present and future achievements.

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