The Coca-Cola Company's beverage wing picks B2B trade marketing head

The Coca-Cola Company has appointed Nadine Ng (pictured) as its head of B2B trade marketing at Coca-Cola Beverages’ Singapore, Malaysia and Brunei offices. The news was confirmed by Ng on her LinkedIn page.

According to her LinkedIn page, prior to her new position, Ng was the regional digital commercial senior manager at The Coca-Cola Company. She held that role for just under two years from 2022 to 2023.

Prior to that, Ng worked at Colgate Palmolive for just under seven years where she climbed the ladder swiftly during her tenure. 

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At Colgate Palmolive, where she began her career, she held the roles of commercial business associate, customer development executive, customer development manager and eCommerce manager before being promoted to senior eCommerce manager in 2021. She held that role for just over a year. 

Ng has also worked at companies such as Kirin and the Singapore Workforce Development Agency in her career. 

MARKETING-INTERACTIVE has reached out to Ng for more information about her new position.

Earlier this month, The Coca-Cola company appointed influencer, actor and model Win Metawin as its first ASEAN brand ambassador for its "A Recipe for Magic" campaign to celebrate the human connections made when food is shared around a table.

Based in Thailand and a self-professed foodie, Metawin will collaborate with the beverage brand to unveil his own "Recipe for Magic" through a series of activities that include film, media engagements, social media activations and interactions.

The campaign aims to remind people to not only savour their meals and drinks but to also create magical moments and unforgettable memories with family and friends during their dining experiences. “Meals hold a significant place in my heart. Throughout my childhood, I recall that many of the fun and magical occasions we had as family took place at the dining table,” said Metawin.

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