The Coca-Cola Company holds its crown at Asia eCommerce Awards 2026

The Coca-Cola Company has held on to its eCommerce crown, retaining its “eCommerce Brand of the Year” title at the 9th annual Asia eCommerce Awards 2026 for the second consecutive year.

The beverage giant took home three Gold, two Silver and one Bronze, with winning work spanning campaigns including “Coke Star Wars”, “Sprite Spicy”, “Transforming B2B Engagement into Commercial Growth”, “Fanta Ramadhan” and “Beyond the Order: Transforming Retailer Experience with Coke Buddy”. Its haul included wins in categories such as “Best Brand – Direct-to-Consumer (DTC)”, “Best Use of Shopper Marketing” and “eCommerce Team of the Year – Brand”.

The repeat victory came in a competitive field featuring regional brands such as iNova Pharmaceuticals, Nestlé (Zone AOA), Nestlé Purina Philippines, Asahi, DBS Bank (Hong Kong), L'Oréal Taiwan, AIA, Carlsberg Asia, Octopus Hong Kong and PRISM+ Malaysia, all in the running for the coveted brand title.

There was also a changing of the guard in the marketplace category. Sentosa Development Corporation claimed “Marketplace / eRetailer of the Year”, ending Watsons' run as the category's reigning winner.

Its “Sentosa Islander Points Economy” campaign was a standout, securing Gold for both “Best Brand – Entertainment” and “Best Brand – Travel & Hospitality”, as well as Silver in “Best Marketplace / eRetailer – Lifestyle & Travel”.

On the agency side, iProspect Taiwan took the “eCommerce Agency of the Year” title, with four Gold, two Silver and two Bronze awards. Its recognised work included campaigns for Air New Zealand, Shiseido, Parfums Christian Dior Taiwan (PCD Taiwan) and L'Oréal Taiwan.

Other agencies earning recognition for their eCommerce work included ADA Global, LEAP Commerce, dentsu X, Imagic Esolutions, DKSH eCommerce, Great Entertainment Group, Intrepid Asia, PRIZM Group and Intersections Communications.

Click here for the full list of winners.

This year's winners were selected by a panel of 19 judges from leading regional brands, who assessed the entries and recognised work pushing the boundaries of eCommerce.

The winners were announced on 22 October at Sofitel Singapore City Centre, bringing the industry together to celebrate the campaigns, teams and strategies shaping the region's eCommerce landscape.

Congratulations to all winners! MARKETING-INTERACTIVE looks forward to seeing another year of groundbreaking campaigns and bold ideas at the #AsiaeCommerceAwards 2027.