The Asia Group nabs Meta's George Chen as new MD for HK and TW

Strategic advisory firm The Asia Group (TAG) has appointed George Chen (pictured), the former Meta MD of public policy for Greater China, Mongolia, and Central Asia, as its new managing director for Hong Kong and Taiwan.

In this newly created role, Chen will lead the businesses in both regions with his experiences in helping multinationals navigate complex commercial challenges at the intersection of technology and national security, supply chain resiliency, and strategic partnership development across the Indo-Pacific region. 

The company's expansion into Hong Kong and Taiwan reflects TAG’s commitment to invest in best-in-class talent to support global companies with their business interests across the region, according to the release. 

Chen joins TAG after working as the head of Meta’s region-wide policy operation, based in Hong Kong, where he also guided Meta’s policy work related to China. According to his LinkedIn, Chen had worked in Meta for over seven years and served as the “ambassador” for Meta during the time to engage with the people and governments on various policy issues across the vast and diverse regions. He also led the company’s supply chain related policy issues across the Asia Pacific region.

Chen previously served in various editorial and management positions for major media organisations in Hong Kong and Shanghai, including the South China Morning Post (SCMP), Reuters, and Dow Jones. He also had stints for Reuters in New York, London, and Dubai.

Don't miss: Former Wavemaker APAC CEO launches marketing consultancy ElucidateX

Commenting on the appointment, TAG managing partner Kurt Tong said: “Chen brings a deep understanding of the current opportunities and challenges facing businesses that aim to succeed in Hong Kong and in Taiwan. He is uniquely placed to provide strategic insights and support to companies seeking to operate in these markets and will help enterprises situated in Hong Kong and Taipei to comprehend global trends."

Meanwhile, TAG CEO and co-founder Nirav Patel said: “Chen has a unique understanding of how to align business strategies with changes in the operating environment for companies in Hong Kong, Taiwan, and the broader region. I’m excited about the depth and dynamism that Chen will bring to help clients capture new growth opportunities in these critical markets."

MARKETING-INTERACTIVE has reached out to The Asia Group for more information.

Established in 2013, The Asia Group is the strategic advisory firm to the world’s companies seeking to excel across the Indo-Pacific region. With a team of experienced professionals from consultants and former senior government officials to lawyers and investment bankers, The Asia Group supports companies with end-to-end integrated strategies for market entry and expansion. The group is currently headquartered in Washington, and has offices in Tokyo, New Delhi, Hanoi and Shanghai. 

Related articles:

Redhill appoints new president to accelerate growth globally
Ogilvy PR appoints new managing director to head MY and SG
Catcha Digital appoints new independent non-executive director
R3 appoints new executive vice president with global focus