TGV and Coway introduce beds in cinema for optimal pleasure

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Unconventional or absolutely on point, either ways we love the latest strategic partnership between TGV Cinemas and Coway BEREX where they have introduced the "bed cinema" equipped with smart mattresses.

The newly launched bed cinema combines luxury, comfort, and cutting-edge technology to deliver a totally different cinema experience. This innovation is the first for TGV, bringing smart mattress technology into a cinematic setting. With a focus on guest comfort, the bed cinema—enhanced by an ATMOS sound system and laser projection— aims to deliver premium cinema experience.

Don’t miss: Coway brings the power of rest to the world in new brand film

The bed cinema allows guests to adjust settings for firmness and posture according to their personal comfort preferences. Additionally, the mattresses provide muscle relief and stretching functions, adding a therapeutic dimension to the movie-watching experience. This combination of customisable comfort and health-focused technology brings a new level of innovation and luxury to the cinematic experience.

"We are thrilled to be partnering with Coway BEREX to bring this unique bed cinema experience to life. Coway BEREX is a renowned brand known for its commitment to home wellness and the exceptional quality of its products. This partnership is another landmark moment for us as we continue to innovate our cinemas and our commitment to build the best in cinema experience for our customers,” said Tan Lay Han, CEO of TGV Cinemas.

"We are delighted to partner with TGV Cinemas to launch this unique bed cinema experience featuring the Coway BEREX Smart Mattress here in Malaysia. With a shared commitment to elevating lifestyle experiences, we are setting a new benchmark for relaxation and entertainment. This collaboration marks a significant step as we expand our dedication of enhancing wellness beyond homes, bringing ultimate comfort and relaxation in new environments,” Ryan Jung, head of marketing and product division of Coway Malaysia added.

share on