Test your app knowledge with Grab’s SG$10,000 quiz

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Ride-hailing and food delivery platform Grab has launched an interactive quiz for its Singaporean users to see how well they know Grab and its multiple features. Quiz-takers will have the chance to win up to SG$10,000 worth of prizes if they are able to get 10 out of the 10 questions correct in the shortest time possible.

The Grab SG$10,000 Quiz campaign aims to drive greater awareness towards Grab’s superapp features, along with promoting the ease and convenience the platform brings to everyday consumers.

The questions within the quiz are based on different features that the Grab app offers, from booking rides to ordering deliveries.

"A quiz format also encourages participation and shareability, which ladders up to our intent of making more people know about lesser-known features on our platform," said Gillian Ang, head of marketing, Grab Singapore when MARKETING-INTERACTIVE reached out.

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“Consumers may use Grab for everyday services but not all of them know about the many features we have that can help them save time, money and even the hassle for their everyday demands,” added Ang.

She went on to explain that the idea of the Grab SG$10,000 Quiz was to create a simple and fun activity for consumers to be “superapp smart”.

One of the lesser-known features that the quiz aims to educate its users about is the revamping of the Group Order feature that makes collating groups order much easier and more seamless. It now comes with a ‘split bill’ function where the app will automatically split the delivery fee across the group and calculate the amount each group member owes to the host.

Other questions include straightforward ones such as ‘What does this feature do?’ and situation-based questions such as ‘Which of these services can’t you book from the Grab app?’, giving customers a more engaging experience.

Through this campaign, Grab aims to also demonstrate its customer-first mindset to provide its users with better quality services.

The campaign comes in the midst of Grab to buy one of Singapore's largest taxi companies Trans-Cab. It will acquire 100% of the shares in Trans-Cab in this deal.

The acquisition includes Trans-Cab’s taxi and car rental business, maintenance workshop, and fuel pump operations as well as its combined taxi and private-hire-vehicle (PHV) fleet of more than 2,500 vehicles.

“Consumer behaviours have shifted and we’ve recognized for some time the need to digitise the business and ensure our taxi drivers can continue to be competitive. We are confident this deal protects their future,” said Jasmine Tan, general manager of Trans-Cab at the time. “Grab’s industry-leading tech will help our taxi drivers drive more productively and safely while serving their passengers better. We know that Grab cares deeply about their driver-partners, just as we do. We are entering this deal with full assurance that Grab will do their best to safeguard the livelihoods of our taxi drivers."

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