Tencent Cloud signs MoU with Japanese beauty brand Premier Anti-Aging

Tencent Cloud has signed a memorandum of understanding (MoU) with Japanese cosmetics company Premier Anti-Aging for the use of its resources and technologies, while the Japanese company can leverage Tencent’s ecosystem to push forward the brand’s smart retail strategy and help expand the sales of beauty products in the Chinese market.

The MoU signifies the agreement between the two parties to explore the utilisation of Tencent Cloud services and solutions, supported by the Weixin ecosystem. These include the opening and operation of a Weixin official account and mini programme, the use of big data and cloud technology to understand Chinese consumer habits and preferences, and the establishment of an interactive platform to recommend appropriate content to consumers to improve marketing efficiency.

The collaboration will allow Premier Anti-Aging to connect and engage Chinese customers, putting the brand’s smart retail strategies in action and maximising the brand’s potential in reaching more cosmetics users in China.

“Leveraging our expertise and experience with Chinese consumers, Tencent Cloud is glad to be providing our state of the art technologies and comprehensive data services to boost the already strong sales performance and brand recognition of Premier Anti-Aging in China, and bring its products to more Chinese consumers," said Poshu Yeung, senior vice president of Tencent Cloud International.

Japanese cosmetics and skincare products are emerging in China. Currently, Japanese beauty products play an important role in the Chinese market, as there was a phenomenal growth of Japanese cosmetics brands during the Double 11 Shopping Festival in 2020.

"We have recently been receiving more and more interest from overseas customers, and we look forward to fully expanding into overseas markets, such as China. Through the help of our collaboration with Tencent Cloud, we are setting our sights on serving the needs of the cosmetics among Chinese consumers via reliable, safe and secure technology," said Kiyoshi Matsuura, director and CEO of Premier Anti-Aging.

Related articles

Burberry and Tencent reveal first look at "Honor of Kings" partnership

Tencent Cloud and HKTDC co-launch digital marketing solutions for SMEs