Telekom MY picks creative partner agency for subsidiary Unifi Mobile

Telekom Malaysia has appointed Dentsu Creative as its creative partner agency for its subsidiary, Unifi Mobile. As part of the appointment, Dentsu Creative will be responsible for developing campaigns in the prepaid, postpaid and devices segments through strategic thinking, creative development, and go-to-market activation for the next three years until April 2026.

Dentsu Creative will now focus on partnering with Unifi Mobile for their growth agenda which requires differentiation and cut-through creative thinking.

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Kunal Roy, the CEO of Dentsu Creative Malaysia said, "We’re incredibly proud to be recognised as one of TM Group’s panel of agencies and to lead the Unifi Mobile creative remit. We’re particularly pumped about Unifi Mobile because the brand has a new personality and big ambitions. At Dentsu Creative, we believe the big challenges are where the power of creativity is best evidenced.”

“I am honoured to lead the TM and Unifi business at Dentsu Creative and we’re already working very closely with our clients and enjoying the spirit of partnership,” added Rishu Verma, a client partner at Dentsu Creative. He added that the team at DENTSU CREATIVE is ready to keep pace with and even accelerate Unifi’s growth trajectory and teased that in the months to follow, there will be some distinct and impactful work coming out of Dentsu Creative’s kitchen for Uni5G.

DENTSU CREATIVE added that it is eager to deepen its partnership and commitment to the brand by crafting campaigns to not only elevate Unifi's market position but to also forge a strong and lasting connection with consumers.

A+M has reached out to Dentsu Creative for more information.

Earlier this year, skincare brand Galderma Malaysia gave Dentsu Creative the remit of its flagship consumer brand, Cetaphil’s thematic campaign ‘We Do Skin, You Do You’ to further strengthen its position in Malaysia.

With the appointment, Dentsu Creative is set to drive Cetaphil’s growth and pave the way for future partnerships with the brand through this campaign.

Looking ahead, Galderma Malaysia plans for dynamic collaborations, innovation and sustainable growth with Dentsu Creative. "Partnering with Dentsu Creative will play a pivotal role in shaping our brand’s future to win in the dermatological skincare marketplace," said Jessica Chan, the marketing manager of Galderma Malaysia. "We recognised Dentsu Creative’s vision through their digital creativity to understand our brand needs and the ambition we are looking into in the skincare industry. With this collaboration, we are looking forward to propel our brand to new heights in the Malaysian market and to connect with our target audience in impactful ways and integrated solutions."

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