TEAM LEWIS promotes Keso Kendall to senior VP to lead APAC region

Global marketing agency, TEAM LEWIS, has appointed Keso Kendall (pictured) as its new senior vice president (SVP).

This stands to be a promotion for Kendall, who has been at TEAM LEWIS since 2015, with her last designation being head of regional strategic accounts of the APAC region which she held since 2019.

In her new role, which officially commenced on 1 June, Kendall will be leading the APAC region, overseeing operations in Beijing, Hong Kong, Kuala Lumpur, Singapore, and Sydney. She will be reporting to Yvonne van Bokhoven, executive vice president of EMEA and APAC at TEAM LEWIS.

This appointment comes amidst the agency’s growth and diversification in the region, as it onboards new clients such as Pizza Hut, Circles.Life, and Singapore National Youth Council.

Kendall is replacing Fairil Yeo, who was appointed SVP for the APAC region in February 2021. He will be leaving the business for a new role after being at TEAM LEWIS for 8 years, 3 of which in a regional leadership capacity.

With 12 years of experience in PR, marketing, public affairs, branding and communications to the role, covering both B2B and B2C marketing, Kendall has worked with brands across APAC to deliver local, regional and global campaigns that drive business impact.

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“Her extensive experience, industry knowledge, and leadership skills make her the ideal candidate to take our agency to new heights. I have no doubt that Keso will play a key role in driving our continued success and helping us achieve our ambitious goals. We thank Fairil Yeo for his excellent contribution to our business and wish him well for the future,” Bokhoven said.

Kendall shared that her promotion comes at an exciting time as the marketing landscape is in a period of evolution as new challenges are being introduced. “I know the team will continue to deliver exceptional, impactful and creative work,” she said.

A release to the press stated that Kendall will play a vital part in driving the agency’s overall strategy - expanding its client base, and leading cross-functional teams to deliver results. She will work closely with the global and regional executive team to further solidify the agency’s position in the market.

The news comes shortly after Circles.Life  announced its appointment of TEAM LEWIS as its agency partner for PR and influencer engagement. With the appointment, TEAM LEWIS will support Circles.Life in conceptualising, developing, and implementing PR strategies and activities in Singapore. Additionally, it will also be responsible for the creation of relevant and impactful mainstream, online and social media coverage for the brand to further bolster the positioning and messaging the brand has to offer in addition to consultancy services. 

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