TBWA\ Malaysia CEO Aaron Cowie exits, COO Yee Hui Tsin promoted to MD

TBWA\ Group Malaysia's CEO Aaron Cowie (pictured left) will be leaving the agency in October, after approximately 12 years with the agency. He joined in 2006 as head of account management before being named COO in 2007, and finally taking on the CEO role in 2011.Cowie, who is also the VP of the Malaysia 4A's, will share his future plans in due time. Replacing Cowie is current COO Yee Hui Tsin (pictured right), who will be taking on the role of MD, effective October 2018.Yee joined the group in 2009 and was appointed GM of Creative Juice, before being promoted to COO of TBWA\ Group Malaysia in 2016. During her time as COO, she has played a crucial role in driving new business, enhancing client relationships, building culture and leading transformation programmes. She has also been instrumental in forging relationships with Cooler Lumpur Festival, an annual festival in Kuala Lumpur that aims to cultivate the creativity and imagination of the people. Yee has a passion for the development of young talent, and serving as a mentor.Cowie said it is "incredibly rewarding" to watch young, passionate colleagues grow into ambitious, innovative leaders. "Yee is perfect to take on the MD role and has the confidence and support of the entire agency. She is a visionary who is highly driven about the agency and the business. I am confident she will make a great leader and continue to evolve the agency as the industry continues to disrupt," he added.“Malaysia is a strong market for us, and Cowie has spent a decade building a fantastic team. We are incredibly grateful for his drive, energy and commitment over so many years, and he will leave us in October with the ultimate legacy, a fantastic successor," Ian Pearman, president TBWA\ Asia, said.Pearman added that Yee represents the new generation of skills and smarts within its collective that clients will need to tackle the multiple challenges of modern marketing. "In Hui Tsin, we have one of the star talents of the Malaysian market," he said.