$TBWA\Asia names new regional chief creative officer$

TBWA\Asia names new regional chief creative officer

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TBWA\Asia has named Peter Khoury as its regional chief creative officer and TBWA\Singapore’s chief creative officer He will be based out of the TBWA\Singapore agency.

In his new role as chief creative officer at TBWA\Singapore, Khoury will partner with Mandy Wong, TBWA\Singapore president. Khoury will also work closely with executive creative director, Asheen Naidu and deputy executive creative director, Loo Yong Ping, across the agency’s client portfolio, such as Singapore Airlines, National Arts Council, NCS and Hilton to name a few.

As regional chief creative officer, Khoury will be working closely with the regional creative leadership team: Melvin Mangada, chief creative officer TBWA\SMP Philippines, Takahiro Hosoda, chief creative officer, TBWA\Hakuhodo, Ronnie Wu, chief creative officer, TBWA\China and Veradis Vinyaratn (Mike), Chairman TBWA\Thailand.

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Prior his appointment, Khoury was chief creative officer at TBWA\Hunt Lascaris for eight years.

“Khoury joining us reinforces our continuous commitment to re-invent how we create ongoing value and deliver sustainable creative solutions for our clients. A dynamic world requires a dynamic approach," said Sean Donovan, president, TBWA\Asia.

“Perhaps I’m biased, having worked with Khoury in South Africa for many years, but I can attest to his outstanding creative capabilities and the vital role he played in the growth and creative success of TBWA\Hunt Lascaris. His impact has already been felt, and I’m excited to see more of this in the coming months,” he explained.

“We entered 2023 with ambitious targets and closed off having exceeded our plan. As we set our sights on 2024, I’m delighted to welcome Khoury to the agency, and the region," added Wong.

News of Khoury's appointment comes shortly after TBWA\Singapore named Gustavo Figueiredo as its new group creative director.

Figueiredo steps into the role after spending just over a year as creative director at Forsman & Bodenfors Singapore, He joined the agency in 2022 and left in September 2023.

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