Tatler names new managing director for Taiwan

Fashion and luxury lifestyle magazine Tatler Asia has appointed Sophia Liao (pictured) as the new managing director for Taiwan, effective immediately.  

Liao joins as a business partner, underscoring Tatler Asia’s long-term commitment to the Taiwan market and reflecting the potential for the brand's continued success and growth, according to the release.  
 
Liao’s 20-year career in the luxury media sector, including her leadership roles at Condé Nast, brings unparalleled expertise to Tatler’s leadership team.  

Prior to Tatler, Liao had been with Condé Nast as vice president for Taiwan and China, managing director of Condé Nast Taiwan, and president of Condé Nast China.  

She played a pivotal role in launching Condé Nast's operations in Taiwan and China, driving the brand’s success across multiple markets. During her tenure at Condé Nast Taiwan, Sophia led a transformation from a print-centric business model to a thriving multimedia platform in 2007. Under her guidance, the non-print sector experienced substantial financial growth, solidifying the company’s future.  

"Liao's extensive experience in media and community development aligns perfectly with Tatler’s vision for growth in Taiwan," said Michel Lamunière, chairman & CEO of Tatler Asia. "Her leadership will be instrumental as we continue to expand and evolve in this market."  

This leadership transition follows the departure of Eponine Chen, who has stepped down as managing director for personal reasons. Chen’s tenure was marked by significant commercial and audience growth, strengthening Tatler’s presence in Taiwan. 

"We are deeply grateful for Eponine’s contributions and dedication to Tatler Taiwan," Lamunière added. "We wish her the very best in her future endeavours."

MARKETING-INTERACTIVE has reached out to Tatler for more information. 

Don't miss: Luxury magazine Tatler expands into Vietnam

Most recently, Tatler Asia has expanded its operations to Vietnam under an exclusive licensing partnership with House of MOCO.

The venture will see Tatler's digital and print content available in Vietnamese, with digital content hosted on TatlerAsia.com and social media accounts specifically for Tatler Vietnam launching concurrently. 

The first print issue for Tatler Vietnam is currently scheduled for October 2024. Additionally, Tatler's community and events portfolio will also extend into Vietnam, with Tatler Ball, Vietnam set to debut in 2025. 

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