Tata Sky enhances its service delivery

Tata Sky, direct-to-home broadcast satellite television provider, is partnering up with customer experience and contact center solutions specialists Genesys to enhance its service delivery to its 13 million subscribers.The new platform assists Tata in improving its customer service whilst concurrently empowering its workforce to support customers across multiple touch-points seamlessly. Aside from improving the efficiency of Tata Sky's contact center operations, the platform presents subscribers with new, personalised self-service applications to cut down time spent on unwanted menu options and transform the overall experience.“Tata Sky is pleased to partner with Genesys in our quest to bring superior quality television entertainment to its viewers. The system is clearly the best in class and offers cost savings, operational efficiencies and visibility into contact center operations,” Harit Nagpal, chief executive officer (CEO) of Tata Sky said“Tata Sky strives to bring not only superior quality television entertainment to its viewers, but also to offer the best customer service possible. We have built an extensive customer service network across the country with 24-hour call centers manned by highly competent multi-lingual customer service associates," he added.