Taobao kicks off Maker Festival across 10 cities in China

Taobao has kicked off its annual Maker Festival festivities. From 29 April to 1 May, this year’s Taobao Maker Festival will revolve around the theme “Uncovering Infinite Lifestyle Possibilities on Taobao”. With a focus on innovation and entrepreneurship, Taobao Maker Festival aims to showcase the country’s consumer lifestyle trends by providing an offline venue and online platform for entrepreneurs to demonstrate their ideas and creativity. 

As the eighth edition of the festival, Taobao is levelling up the festival by maximising its geographical reach. People will be able to access exhibitions in 10 cities, namely Hangzhou, Shenzhen, Chongqing, Shanghai, Xi’an, Chengdu, Xiamen, Wuhan, Nanjing and Changsha. Each city will showcase their essence by promoting some of Taobao’s most create merchants, allowing visitors to fully immerse themselves in the innovative products.

During the festival, Hangzhou, Shenzhen and Chongqing will take centre stage. For the Hangzhou exhibition themed “wonder”, the exhibition will gather artisans, food and products related to anime, comics and games, showcasing its rich cultural heritage and its innovative side at the same time. The theme of Shenzhen is “Technology”, where futuristic technology goods in areas such as consumer electronics and intelligent manufacturing will be displayed. Lastly, visitors will be able to experience trends in fashion, toys and homewares in Chongqing.

Apart from offline exhibitions, Taobao’s built-in livestream commerce channel Taobao Live will also be adopted for merchants to engage with online audiences, allowing online audiences from all over the country to take part in the exhibition.   The campaign received positive reactions from the merchants and the brand’s partners.

Another trend Taobao aims to showcase is the healthy eating trend. Healthy eating is often precepted as eating clean and organic, but now it has a higher standard according to young consumers, they look for high-quality ingredients and technology when considering healthy foods. Other than that, the exhibition aims at demonstrating Taobao’s commitment to provide a platform for entrepreneurs to transform their ideas to successful businesses.

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