TamJai Yunnan Mixian empowers everyone to go green with sustainability campaign

TamJai Yunnan Mixian has collaborated with a local illustrator to unveil a set of reusable cutlery and shopping bags to promote sustainability and encourage consumers to go green.

Also known as “It’s green time!”, the campaign runs until 29 February 2024, targeting anyone who has a keen eye for design and is open to experiencing a greener lifestyle.

Done in collaboration with creative agency Hardchi Creative, the campaign aims to make a positive difference in society by continuing TamJai’s green initiatives regularly.

It also aims to create awareness by working with local artistic talents and turning their art creation into daily items to make green living more enjoyable.

Furthermore, the brand also introduced a “Green Monday” initiative, leveraging its signature “Plant-based Cross-bridge Mixian”, where customers can try this signature vegetarian product at a special price, or swap mixian with a vegetable base and choose a range of green toppings at discounted prices.

To further amplify the campaign message, TamJai has invited Hong Kong singer Kay Tse, who’s been a fan of TamJai Yunnan Mixian and is also known to be a big advocate of green living to help pass on the positive messages of the campaign.

“There is always something we can do as corporate citizens to help promote a greener and more sustainable society. At TamJai this is an integral part of our brand that’s why constantly need to think of creative ways to engage with our customers and hopefully drive changes in behaviour,” said Ronald Wong, chief marketing officer, TamJai International.

Don't miss: TamJai sister brands invite Australian firemen to promote new products

Back in December 2023, TamJai sister brands invited three Australian firemen from the 2024 Australian Firefighters Calendar (2024澳洲消防員月曆) to Hong Kong to promote their new hot-pot-style products (熱鍋), taking advantage of the recent chilly weather in the city. 

That was the first collaborative campaign after a subsidiary of TamJai International (TJI) entered into a joint venture agreement with a subsidiary of ST Group to expand into Australia. 

The three firemen participated in a tasting event and various fundraising activities on 8 December, aiming to help generate awareness and support for the new products. 

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