TamJai sister brands and WWF add a touch of romance to Earth Hour 2024

TamJai sister brands and Marugame Seimen in Hong Kong have joined forces with Swiss-based NGO The World Wide Fund for Nature (WWF) to add a touch of romance to this year’s Earth Hour campaign. 

The campaign aims to raise awareness and inspire customers to embrace a sustainable lifestyle, aligning with TamJai’s ESG pillar of 'preserving nature'.  

As the brands partnered with WWF for Earth Hour for the second consecutive year, the campaign extended to TamJai stores in Mainland China, Singapore, and Japan.  

While In Hong Kong, TamJai has taken the event to the next level by transforming its stores into enchanting candlelit havens with the setup of LED candles on 23 March, adding a touch of romance to the experience. 

TamJai’s customers not only relished the delectable hot dishes in the captivating setting but also championed this vital environmental cause. This also aligns with the brand’s aim of raising public awareness of Earth Hour and other pressing environmental issues.    

"We're thrilled to embark on this meaningful campaign alongside our customers. The theme of Earth Hour perfectly aligns with one of our ESG pillars 'preserving nature.' This year, we took it a step further by incorporating the candlelight element, aiming to raise awareness among our customers and motivate them to embrace a sustainable lifestyle, making positive impacts on the environment. In the future, we'll continue launching exciting sustainability initiatives through collaborative efforts," said Ronald Wong, CMO of Tam Jai International. 

In addition to Earth Hour campaign, TamJai sister brands have also joined WWF's sustainable seafood programme, ensuring that menu items such as SamGor's bean curd, TamJai's crisp grass carp, and fish soup base are certified as sustainable seafood.

By participating in this programme, TamJai sister brands aim to demonstrate their commitment to offering customers healthier and more sustainable choices. 

To create a memorable customer experience and raise awareness for Earth Hour 2024, TamJai sister brands have curated captivating store settings and delightful dining experiences with their hot dish menu.  

To amplify the initiative, the brands have leveraged social media platforms, and in-store displays, and encourage customers to share their experiences on their own social media accounts.

By engaging customers and encouraging them to support sustainability, the brands aim to inspire others to adopt a sustainable lifestyle and make a positive impact on the environment. 

Don't miss: TamJai Yunnan Mixian empowers everyone to go green with sustainability campaign

Back in January, TamJai Yunnan Mixian collaborated with a local illustrator to unveil a set of reusable cutlery and shopping bags to promote sustainability and encourage consumers to go green.

Done in collaboration with creative agency Hardchi Creative, the campaign aims to make a positive difference in society by continuing TamJai’s green initiatives regularly.

Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza under the theme of "Content that captivates". Get together with our fellow marketers to learn about AI in content creation, integration of content with commerce and cross-border targeting, and find the recipe for success within the content marketing world! 

Related articles:

TamJai partners agnès b. to unveil limited-edition chocolates this V-day
TamJai SamGor partners local artist and boyband to introduce new product