TamJai partners agnès b. to unveil limited-edition chocolates this V-day

TamJai Yunnan Mixian has collaborated with fashion brand agnès b. to unveil a limited-edition set of chocolates for love birds this Valentine’s Day.

In a conversation with MARKETING-INTERACTIVE, a spokesperson from TamJai said agnès b. is a brand associated with quality, style, and sophistication.

Through this partnership, the sister brands aim to bring customers not only chocolate, but also a sense of ritual during the love season with the TamJai Yunnan Mixian hot dish series.

Available from 14 February 2024, consumers can spend a heartwarming night at TamJai stores with their loved ones, indulging in the hot dish and the agnes b. chocolates.

By creating unique experiences for customers with agnès b., this partnership aims to create a positive brand association, attracting new customers and increasing brand loyalty among existing customers, said the spokesperson.

When it comes to marketing strategies, the brand wishes to create and leverage more occasions to engage with customers and members. "We’d like them to be able to connect with our brand more often so that’s why the effort in continually developing tailor-made branded collateral. Our team put in so much love in the making. This time around we mainly leverage social media channels to engage with our customers for this sweet festive."

In terms of how this will impact marketers and advertisers, the spokesperson said by increasing visibility and exposure to the market, the partnership can bring more foot traffic, online engagement, and social media mentions for the TamJai Yunnan Mixian Hot Dish Series.

On the other hand, by analysing the campaign's performance and consumer response, marketers can gain insights into customer preferences, behaviour, and market trends. This data can inform future marketing strategies and help optimise campaigns for better results.

Winnie Chan, senior marketing manager of TamJai Yunnan Mixian, said: "agnès b.’s unique designs align perfectly with TamJai Yunnan Mixian's innovative approach, not only delicious but visually stunning. The partnership has sparked excitement among our customers and established us as a go-to destination for a memorable Valentine's Day dining experience."

On the other hand, TamJai SamGor is also giving out "Meet the One Fortune Notes" to every customer in celebration of the Chinese Lantern Festival (24 Feb).

Don't miss: TamJai Yunnan Mixian empowers everyone to go green with sustainability campaign

Most recently, TamJai Yunnan Mixian collaborated with a local illustrator to unveil a set of reusable cutlery and shopping bags to promote sustainability and encourage consumers to go green.

Also known as “It’s green time!”, the campaign runs until 29 February 2024, targeting anyone who has a keen eye for design and is open to experiencing a greener lifestyle.

Done in collaboration with creative agency Hardchi Creative, the campaign aims to make a positive difference in society by continuing TamJai’s green initiatives regularly. It also aims to create awareness by working with local artistic talents and turning their art creation into daily items to make green living more enjoyable.

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