Swire Hotels names new digital marketing director

Swire Hotels has appointed Matthew Lam (pictured) as its new digital marketing director, effective immediately. He will report to Teresa Muk, head of brand and strategic marketing at Swire Hotels Group.

Within his new role, Lam will be responsible for leading, crafting and executing the digital, CRM and data strategies with his team and provide central support for all global Swire Hotel properties. 

In a conversation with MARKETING-INTERACTIVE, Lam said that his role was positioned to drive Swire Hotels Group’s group level digital transformation agenda by assuming a programme leadership role for new digital initiatives.

"The ever-increasing speed of technological advancements and changing consumer expectations makes it arguably more difficult to forecast the future of the hospitality industry than ever before. However, looking at macro-trends, there is a clear opportunity to adapt for impactful changes. Swire Hotels Group embraces this opportunity and reshapes its marketing capabilities to match with its brand and growth strategy," Lam said.

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Prior to Swire Hotels, Lam was the head of brand and marketing at Decathlon Hong Kong for over three years. Prior to Decathlon, he had helmed a range of marketing, innovation, business development, and eCommerce roles across fashion and lifestyle retail, startups and sports industries. For example, he had been the head of eCommerce at CLOT Hong Kong; eCommerce marketing and sales manager of Esprit.

Commenting on the appointment, Lam said: "First, hats off to my teammates at Decathlon Hong Kong on providing me the opportunity to grow professionally and become who I am today. Second and most importantly, thank you Muk and the Swire Hotels Group team for their trust on my abilities to impact the business. It is my great pleasure joining the team!"

"Although COVID-19 variants continue to affect conditions, it will only be a matter of time before all our world travellers hit the road and take to the skies again! I look forward to seeing our guests with their happy faces on," he added.

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