Suzuki Indonesia lands on Moonfolks for creative duties

Suzuki Indonesia has handed its creative duties to Moonfolks. The win comes after a multi-agency pitch, according to a statement seen by MARKETING-INTERACTIVE. 

Moving forward, Moonfolks will support the marketing efforts of Suzuki brands in Indonesia. Popular brands of Suzuki in Indonesia include Jimny, All New Ertiga Hybrid, New XL 7 Hybrid, Grand Vitara, Baleno, S-Presso, New Ignis, APV, New Carry Pick-up among others. 

Don't miss: Moonfolks makes its mark in Indonesia, helmed by Anish Daryani

“Car ownership in Indonesia goes beyond functional needs. Its aspirational, self-actualising and a lifestyle statement. As Suzuki innovates for a more sustainable future, we needed an agency partner that is able to bring our values to life," said Harold Donnel Tampubolon, 4W marketing and business strategy director, PT Indomobil Suzuki Sales.

"In Moonfolks, we found a partner that has both strategic and executional skill to understand the Suzuki brand core and make it come to life," said Tampubolon. 

In addition, Suzuki Indonesia will also be engaging Moonfolks on integrated campaigns for specific brands and new product launches from time to time. 

"We’ve been craving to have a strong automobile brand in our portfolio, and we found the answer in Suzuki. As an iconic brand, and a strong pipeline of innovative launches in the months to come, we believe we can give Suzuki the ‘moonshot’ it truly deserves," said Anish Daryani, founder, CEO and president director, Moonfolks.

"We are excited and committed to translate content and brand experience to commerce and work with the team to create stronger brand love for car buyers in Indonesia," he added. 

This is one of the bigger announcements to come out of Moonfolks since its founder, Daryani, acquired M&C Saatchi Indonesia in January this year. Following the acquisition, Daryani unveiled a new name, Moonfolks. 

Joining Daryani in leading Moonfolks are co-founders Dami Sidharta as chief creative officer and Elki Hendria as chief strategy and digital officer. Business directors Dyah Ariani and Femmy Cowell leads advertising services at Moonfolks while Yogi Tara serves as executive creative director. 

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