Survey: Over 75% HKers turn to digital banks for crypto trading

As cryptocurrency continues to evolve into a mainstream asset class, an increasing number of Hong Kong investors are turning to digital banks. Over 75% of them trust the security of digital banks, while nearly 70% believe that digital banks offer greater convenience for crypto trading.

The “Hongkongers’ Cryptocurrency Trading Behaviour Survey,” conducted by ZA Bank, interviewed 300 retail customers between late March and early April to explore their behaviours and views on trading cryptocurrencies through banks.

The survey suggested several reasons for investors’ shift. Over 75% of respondents trust banks for their strengths in fund security, risk control, and fraud prevention. A significant 69% believe the convenience of trading directly with bank deposits without the need for additional fiat transfers is a key attraction.

On the other hand, 68% of respondents highly value the ability to trade directly through an existing digital bank app, as it eliminates hassle. Half of the respondents find the simple, user-friendly interface suitable for general public participation in investment, said the report. 

Regulatory compliance emerges as a prominent factor bolstering market confidence. The survey showed that 63% of respondents appreciate the regulatory compliance that digital banks adhere to, which makes transactions more secure and reliable.

The survey also found that nearly 70% of respondents believe the increasing regulatory clarity in the cryptocurrency market will help attract more participants and expand the overall investor base and liquidity pool. Additionally, 60% agreed that regulation enhances market transparency, reduces illicit activity, and lowers trading risks, ultimately providing better protection for investors.

By combining user-friendly interfaces with regulatory compliance, digital banks are meeting the evolving expectations of a new generation of crypto investors.

Looking ahead, investors are seeking broader functionality and coverage in digital banking crypto services. 81% want support for crypto-in-crypto-out transactions to enhance asset flexibility, whereas 70% expect platforms to support stablecoins such as USDT and USDC, for more effective fund allocation and risk management.

Furthermore, trading fees are a major concern among local investors. Nearly 80% of respondents hope that digital banks will optimise their fee structures to enhance the overall trading experience.

Calvin Ng, CEO of ZA Bank, said: “We’re pleased that survey respondents see the ability to trade cryptocurrencies directly from digital bank savings account balance—without extra transfers of fiat—as a key attraction. These findings reaffirm that our product design direction is well aligned with market expectations and user needs. As investor interest in virtual assets continues to grow, cryptocurrencies are increasingly viewed as an emerging component of diversified portfolios. Looking ahead, we will continue to expand our one-stop digital investment platform, covering a broad range of asset classes, including crypto, funds, and stocks. This will empower users across different risk appetites to find suitable solutions and achieve more comprehensive and personalised financial goals.”

Join us this coming 17 June for #Content360 Hong Kong, an insightful one-day event centered around responsible AI, creativity VS influencers, Xiaohongshu and more. Let's dive into the art of curating content with creativity, critical thinking and confidence!

Related articles: 
How can OJK’s new regulation add more transparency in crypto ads?
HK privacy watchdog orders crypto project Worldcoin to cease operations