Sunway Group reappoints VoxEureka for digital comms duties

Sunway Group has reappointed VoxEureka to manage its digital communications duties. Under the renewed scope, the agency will carry out data-driven strategic and reputational storytelling, comprising both creative and content development. Sunway Group declined to reveal the length of appointment. The agency was first appointed last year to optimise the group's digital communications content strategy across its social media assets and Sunway Stories website.

When asked about its vision for the account, VoxEureka told A+M that Sunway has a plethora of stories that can inspire Malaysians - businesses, communities and individuals alike. "By working closer with internal stakeholders and utilising richer data to inform our channel strategy, we hope to elevate Sunway’s profile as a company its employees, investors and communities can be proud of," the agency said.

According to VoxEureka, the extension with Sunway Group further exemplifies its working relationships with other Sunway entities including PR work for Sunway Pyramid and Sunway Medical Centre Velocity.

Sunway Group's assistant GM, group corporate communications and special projects, Yap Shi Han (pictured left above), said in the past year, VoxEureka has demonstrated a penchant for creative storytelling and provided it key insights into the digital landscape to drive its competitive edge. "We look forward to greater synergies and results in the coming months," Yap said.

VoxEureka's MD, Jonathan Tan, said it has been a challenging year and the team is thankful for clients who believe it is the agency's philosophy to pursue authentic, meaningful communications.

"Sunway is one of Malaysia’s most successful homegrown companies and we are privileged to partner them in expressing their powerful stories across sustainability, innovation and people leadership. We certainly hope to build from here towards a stronger 2021," Tan added. Among the agency's list of current clients include Digi, BMW, HSBC, Unilever and Pfizer.

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