Sun Life Hong Kong features Ekin Cheng in new year campaign
share on
In the new year, some brands have launched new campaigns to cheer Hongkongers up, offering optimism after a year of changes and challenges. Sun Life Hong Kong has rolled out a new video featuring singer Ekin Cheng, to encourage locals as we head into 2021.
The campaign Fear No Challenge conveys a simple message: there are no hurdles under the sun. Kicking off on 1 January, the video launched across TV channels as well as digital and online platforms in the city.
Sun Life Hong Kong hopes to offer Hongkongers positivity and emphasise the power of togetherness. The company also highlights video's theme song, with lyrics about companionship and a catchy chorus to motivate listeners.
Related articles
Sun Life Hong Kong features Tony Hung in new video series about retirement planning
Sun Life Hong Kong features Kenneth Ma in TVC about retirement planning
Sun Life Hong Kong campaign highlights optimism
share on
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window