Sun Life HK names new CMO for life and health division

Sun Life Hong Kong has appointed Kenneth Luk (pictured) as chief marketing officer, life and health, effective on 2 May. He reports to Christine Yeung, general manager, life and health of Sun Life Hong Kong. 

In a conversation with MARKETING-INTERACTIVE, Sun Life Hong Kong said the appointment comes as the brand wants to further amplify its brand vision in providing greater value to its clients. In his new position, Luk will oversee the marketing team in delivering comprehensive and innovative marketing solutions to help Sun Life Hong Kong thrive as one of the premier insurance players.

He will also be responsible to lead corporate communications and branding, digital marketing and client proposition, product marketing and communications, and marketing data analytics to further develop our brand strategies and reinforce Sun Life Hong Kong’s presence while ensuring client insight and analytics underpins everything the company does.

Luk, who succeeds Chris Fung, former chief client and marketing officer, Sun Life, will be responsible for the Hong Kong market, with a prioritised focus on high-net-worth and mainland China visitor segments.

Luk brings more than two decades of marketing, digital campaign, and omnichannel branding in the banking and insurance industry. Prior to joining Sun Life Hong Kong, Luk served as the VP, head of marketing at YF Life, where he was accountable for the company’s branding, product marketing, digital and CRM initiatives. Before YF Life, Luk was the AVP, head of marketing and CRM with Manulife Hong Kong and Macau.

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“I am honoured to join Sun Life Hong Kong to elevate our brand proposition to the next level and accelerate our business objectives of offering greater value and enhanced experience to our clients. I look forward to leveraging my experience to help Sun Life’s clients achieve lifetime financial security and live healthier lives. Together with the dynamic and talented teams at Sun Life Hong Kong, I am excited to drive innovation and deliver exceptional experiences that meet the evolving needs of our clients,” said Luk,

Back in January, Sun Life Hong Kong and Dah Sing Bank joined forces to launch an exclusive 15-year bancassurance partnership. Sun Life was the exclusive provider of life insurance solutions to the bank’s 570,000 retail banking customers to fulfil their savings and protection needs at different life stages.

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