10 most popular mobile apps in Hong Kong across categories
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As of August 2021, according to Hong Kong's office of the communications authority, the city had about 24 million mobile broadband subscriptions, with its mobile subscriber penetration rate amounting to 312%. The figure indicates that Hongkoners are now extremely familiar with using mobile phone and apps to look for information and entertainment.
A recent report conducted by App Annie, looked at some of Hongkongers' most downloaded apps in general and across different categories. According to the report, LeaveHomeSafe was the most downloaded app in 2021 as the Hong Kong government has required residents to use it to enter different premises such as restaurants.
It is followed by eHealth, an app developed by the Hong Kong government that provides an electronic platform for building up free and lifelong electronic health records for all members of the public. Digital wallet Octopus ranked third as 70% of eligible Hong Kong residents used their Octopus card to receive the government's consumption voucher, according to the city's financial secretary Paul Chan.
When it comes to monthly active users, WhatsApp topped the list and was followed by Facebook and WeChat.
The study also included other categories. For example, in the retail category, atome HK was the most downloaded app, followed by Sasa HK and Market Places by Jasons. Meanwhile, Taobao boasted the highest number of monthly active users, followed by Carousell and MoneyBack.
Retail
Ranking | Highest number of download | Highest number of monthly active users |
1. | atome HK | Taobao |
2. | Sasa HK | Carousell |
3. | Market Place by Jasons | MoneyBack |
4. | Pricerite | SHKP Malls |
5. | 6ixty8ight | CU APP |
6. | Mee | DONKI |
7. | IKEA | Mee |
8. | Club Shopping | yuu Rewards Club |
9. | DCH Cooking Buddies | iHerb |
10. | Ztore | Sasa HK |
Social
Ranking | Highest number of download | Highest number of consumer spend |
1. | UpLive | |
2. | LIVIT | |
3. | BIGO LIVE | |
4. | ||
5. | Signal | Hello Sweet Days |
6. | Telegram | NOW |
7. | Gmail | LINE |
8. | Facebook Messanger | Lysn |
9. | Chrome | Venus Live |
10. | Xiaohongshu | Discord |
Food and beverages
Ranking | Highest number of download | Highest number of monthly active users |
1. | McDonald's Hong Kong | Openrice |
2. | foodpanda | McDonald's Hong Kong |
3. | Sushiro | foodpanda |
4. | Deliveroo | Deliveroo |
5. | Cafe de Coral | Cafe de Coral |
6. | Openrice | GULU |
7. | Storellet | Genki Sushi |
8. | UberEATS | KFC |
9. | GULU | Pizza Hut |
10. | KFC | Starbucks Hong Kong |
Video Streaming
Ranking | Highest number of download | Highest number of consumer spend |
1. | YouTube | YouTube |
2. | Netflix | Netflix |
3. | Viu | Viu |
4. | bilibili | Disney+ |
5. | iQIYI | Tencent Video |
6. | Tencent Video | Twitch |
7. | myTV SUPER | Bloomberg |
8. | Disney+ | NBA |
9. | YouTube Kids | myTV SUPER |
10. | Qianxun Video | bilibili |
(Photo courtesy: 123RF)
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