Storck makes its first move in China for merci chocolates

German chocolate and confectionery giant Storck has tapped into the China market for the first time, launching its flagship brand merci Finest Selection regionally.Called “Say Thank You”, the campaign echoes the brand’s global philosophy of appreciation with every day moments and delivers genuine and heartfelt “thank you” in everyone’s daily lives. The merci TVC will run across traditional and online platforms including Letv until early next year.BFF:https://www.youtube.com/watch?v=DIJvq-ldlBgViolin Class:https://www.youtube.com/watch?v=er_R3a9F2BUComing Home:https://www.youtube.com/watch?v=199M77AZkNQCredits:Client: Storck / merci chocolatesAgency: BSUR ShanghaiCreative Director: Cornelius Keinemund (Phanke Markenmacherei), Patrick TomWriter: Paul Falla, Patrick TomDesigner: Katie ConnorProduction Company: Six ToesDirector: Patrick Tom (Liberum13)Exec Producer: Tony TangProducer: Odet Abadia GomezAccount management: Wil Kragten, Tessa Feenstra, Qin GuoClient management: Silvia Gutzler, Julia Schmidt