Stellar Ace breaks into HDB OOH space in North-East district of SG

Stellar Ace will be providing and managing the screens at the HDB heartlands in the North-East district of Singapore covering 19 constituencies, among them, Ang Mo Kio, Bedok, Pasir Ris, Punggol, Aljunied and Hougang.

Stellar Ace, previously known as SMRT Media, aims to become advertisers’ go-to for creative ideas in reaching their target audience. These screens will be lifestyle skewed to host a myriad of content ranging from local town council news for the estates, nationwide updates on public advisories, and a haven for value seekers with ‘lobangs’ (goodies) through commercial advertisements.

Stellar Ace has introduced a new sales package for potential advertisers “with very cost-effective ROI from as low as $0.0073 per spot”, it said.

“Every consumer journey begins at HOME. This heartland acquisition completes out ability to bring the advertisers message across the consumer’s daily touchpoints of HOME-TRAVEL-EAT-SHOP-PLAY media assets. A daily routine starts from leaving the home, travelling on our buses, trains or cabs to work/ school, having lunch out with friends at a food court, making a grocery run at a supermarket or convenience store after work and ending the day back at home with some mobile phone entertainment,” said the company in a media statement.

It added that its offline to online (O2O) digital connectivity across assets assures the reach and engagement direct to the consumer where their daily lifestyle matters the most.

Jeslyn Tan, managing director of Stellar Ace said, “We believe cross channel reach is of top priority for advertisers especially in this current period of safe measures. Ads ultimately must meet eyeballs. Our momentum in media asset acquisition and innovative engagements with digital capabilities reaffirms us as the largest out-of-home (OOH) omnichannel media company in Singapore with a true Consumer Digital Daily Touchpoint.”

The rebranding of SMRT Media to Stellar Ace occurred earlier in the year. Stellar Ace said its first order of business is to support Singapore’s economic pillar by strengthening the competitiveness and attractiveness of local businesses. 

Meanwhile, in July, FairPrice Group (FPG) Media partnered with Stellar Ace to offer omnichannel media inventory to advertisers. Stellar Ace and FPG Media partnership was forged to create a connected ecosystem covering commute-street-dine-shop-mobile digital network across thousands of digital screens across train stations, bus interchanges, to supermarkets, convenience stores, to food courts in malls, coffee shops in heartlands, direct mobile consumer engagement through WINK+ and unique destinations such as Lau Pa Sat, together with the fast-growing FairPrice Online eCommerce platform.

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