Staytion Lifestyle revitalises Dhoby Ghaut MRT station as a lively retail hub
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Stellar Lifestyle, a business arm of SMRT and the managing agent of retail spaces in Singapore's rail network, has launched a new Staytion Lifestyle Centre at Dhoby Ghaut MRT Station. It aims to revitalise the longstanding station retail space and showcase retail hubs with a curated tenant mix within MRT stations.
Instead of purely leasing retail spaces within train stations, Stellar Lifestyle will curate a handpicked group of tenants to better serve commuters and local communities, based on location and the needs of commuters in that neighbourhood.
Strategically located at a central interchange station, Staytion Lifestyle Centre is a beauty and wellness-themed lifestyle centre that offers convenient access to work and leisure services, specially curated to save commuters’ time without the need to make detours from their regular commutes.
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Stellar Lifestyle plans to expand this approach to transit retail to other stations over the next few years, tailoring each location to the unique needs of its local community. The new approach was cemented with the success of other similar hubs, such as Timezone at Orchard MRT and Hive 2.0 at Esplanade MRT.
"Our vision for transit retail hubs within MRT stations is to create dynamic, integrated spaces that cater to the diverse and ever-changing needs of commuters. Staytion Lifestyle Centre exemplifies how we are continually redefining retail environments to meet evolving consumer demands and benefit the local community,” said Tony Heng, president of Stellar Lifestyle.
Staytion Lifestyle Centre is catered towards the hectic hybrid work life, focusing on catering to work, health, and fitness needs.
Commuters can now manage their essential health and wellness appointments conveniently in the centre with access to services such as: a medical centre, medical aesthetic clinic, holistic wellness centre, gym facilities, commerce and meal options, it said.
On the weekends, Staytion Lifestyle Centre repurposes its lounge for community engagement, such as its longstanding partnership with Fleawhere, Singapore’s largest flea market operator. Through regular weekend flea markets, Staytion Lifestyle promotes a sustainable pre-loved culture.
Staytion Lifestyle Centre has also partnered with SAFRA to offer exclusive promotions for SAFRA members over the next two years. This collaboration aims to create a vibrant community hub with conveniently located and curated lifestyle experiences for NSmen and their families, reinforcing Stellar Lifestyle's commitment to community engagement and service excellence.
“We are glad that SAFRA members now enjoy special privileges at Staytion Lifestyle Centre, affording them greater savings when they dine, go for health screening, or use the lounge for work. Its central location at Dhoby Ghaut MRT station also makes it very accessible for many of our members who commute or work in the city area. We are heartened by the support for our NSmen by Staytion,” said Tommy Ang, director of membership services, SAFRA.
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