Starbucks and Miffy unveil co-branded merchandise for Hongkongers

Starbucks Hong Kong is taking consumers on a heartwarming journey in the world of Miffy this summer with a co-branded merchandise collection.  

The “Starbucks + Miffy” merchandise collection features Miffy’s cute aesthetics and charming simplicity to invite customers into the heartwarming world of Miffy through vibrant hues of yellow, blue, and red. 

The collection features a range of 13 items, including mugs and tumblers, that depict Miffy’s iconic designs. Adding a touch of functionality to everyday routines, the collection includes the Puffer tote bag, available in charcoal, sage and oat, with Miffy and Starbucks hot cup charms.   

The collection also includes the "Starbucks + Miffy barista plush", dressed in the iconic Starbucks green apron. This companion embodies the spirit of Starbucks with a sprinkle of Miffy magic, transporting customers into the heartwarming world of Miffy. 

To greet the fans in Hong Kong, in addition to its previously launch in Singapore, Starbucks Hong Kong is also launching three new items including one Hong Kong exclusive tumbler, featuring Miffy’s signature colour with the classic Starbucks green and hot cup design. 

Starbucks Rewards members can enjoy exclusive offerings, including adding a specially designed Miffy Starbuck Rewards cards to their e-wallet for an extra whimsical touch.  

On 31 August and 1 September, fans will have a chance to meet Miffy at selected Starbucks stores in Hong Kong, where they can enjoy a free photo session with Miffy upon purchasing two pieces of “Starbucks + Miffy” merchandises. Quota is limited and will be offered on a first-come-first-served basis. 

On the other hand, Starbucks is also unveiling the “Cold brew your way” campaign featuring new products such as Cold Brew Cold Foam, Malty Choco Cold Brew, amongst others. 

Ahead of the Mid-Autumn Festival, Starbucks is also introducing the “Astro Bunny in Cosmos” merchandise collection, providing customers the perfect gift option for the Mid-Autumn Festival. 

The “Cold Brew Your Way” beverages are available in all Starbucks Hong Kong and Macau stores now. The “Starbucks + Miffy” merchandise collection will be available for presale on the Starbucks online store starting 31 August.  

The “Astro Bunny in Cosmos” merchandise collection will be available in selected Starbucks Hong Kong and Macau stores starting August 26, with an exclusive presale for Starbucks Rewards members starting 23 August. 

MARKETING-INTERACTIVE has reached out to Starbucks HK for more information. 

Don't miss: Starbucks and New Era celebrate individuality with new collection

Most recently, Starbucks teamed up with international street and lifestyle brand New Era to celebrate individuality with a limited-edition Starbucks x New Era collection.  

Celebrating individuality, style and coffee, this collaboration, also known as the #BlendforCulture campaign, blends two cultures to bring out bold attitudes and unique stories, elevating the daily cup of coffee into a moment of fashionable self-expression. 

Inspired by Starbucks and New Era’s shared values of individuality and authenticity, this designer collection is where sophistication meets spontaneity, according to the release.  

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