Standard Chartered shortlists 3 agencies for global creative pitch

Standard Chartered is understood to have shortlisted incumbent TBWA\, BLKJ Havas, and Publicis for its global creative pitch. The key markets covered are understood to be Singapore, Hong Kong, London, and South Africa, among others and it is also understood that the pitch is led out of Singapore. Standard Chartered declined to comment while R3, which is handling the pitch, did not respond at the time of writing.

Standard Chartered and TBWA\ have worked on several brand campaigns. Two years ago, the bank used an animated film to illustrate a complex issue in a relatable and relevant way to showcase the importance of global trade. It tells the story of two villages that accidentally chance upon each other’s egg and rice trade, and by default, discover the celebrated and much-loved egg fried rice dish. 

They also collaborated last year on a film which demonstrated the impact of carbon, highlighting the bank's commitment to tacking carbon emissions and helping clients finance a transition to net zero. The campaign used elegant and captivating imagery, moving beyond the clichéd visuals typically associated with sustainability communications.

Separately, Standard Chartered concluded its global media remit, appointing dentsu International to cover media planning, buying, and strategy for five years. Both parties have been working together since 2017. Emma Sheller, the bank's global head of brand strategy and consumer, private and business banking marketing, said dentsu had a deep knowledge of the business, its commitments, and how to better drive growth from the media with an "impressive service model and a team" aligned to that value set. 

Meanwhile Standard Chartered Hong Kong also expanded into the metaverse last month through a partnership with Animoca Brands' subsidiary The Sandbox. The bank had acquired a virtual land at The Sandbox metaverse’s Mega City.

Photo courtesy: 123RF

Related articles:
Standard Chartered enters metaverse with Animoca Brands in HK
Standard Chartered SG's new digital-only bank name and logo unveiled
Standard Chartered calls global creative pitch
Standard Chartered concludes global media pitch with 5-year contract
Standard Chartered refreshes 'Easy Banking' service with Terence Lam
Standard Chartered names MD for digital channels and data analytics
#MarketingEventsAwards 2021 highlight: Standard Chartered creates 'digital village' for its awards
Standard Chartered's unique ad campaign on sustainability