Standard Chartered introduces measures to reactivate mainland bank accounts

Standard Chartered has introduced a series of measures to reactivate mainland bank accounts for customers who are unable to travel between Hong Kong and Mainland China due to the pandemic. The bank said the measures include reactivating inactive accounts, updating information after document replacement such as document expiration date, updating telephone numbers and updating correspondence addresses.

To ensure a better customer experience, the bank pointed out that Standard Chartered China customers in Hong Kong can contact the Standard Chartered China customer service hotline. Meanwhile, Standard Chartered Hong Kong can provide witness services according to customer instructions and submit relevant documents to Standard Chartered China upon requests. Customers can also log in to Standard Chartered China's online banking or mobile app SC CHINA to process and update information through Standard Chartered China Video Banking.

As for Standard Chartered Hong Kong customers who are now based in China, they can contact the Standard Chartered Hong Kong Customer Service Hotline to reactivate their accounts or update their personal information. The China branch can provide witness services and submit documents required for relevant instructions when necessary. Customers can also log in to Standard Chartered Hong Kong Internet Banking or the mobile app SC Mobile to update their information.

The Hongkong and Shanghai Banking Corporation also said previously that the bank will provide similar services to help its clients. Bank of China (Hong Kong) was the first major local bank to offer this service.

Apart from setting up account reactivating measure, Standard Chartered is also currently in the midst of was previously understood to have shortlisted incumbent TBWA\, BLKJ Havas, and Publicis for its global creative pitch. The key markets covered are understood to be Singapore, Hong Kong, London, and South Africa, among others and it is also understood that the pitch is led out of Singapore. Standard Chartered declined to comment while R3, which is handling the pitch, did not respond at the time of writing.

Standard Chartered and TBWA\ have worked on several brand campaigns. Two years ago, the bank used an animated film to illustrate a complex issue in a relatable and relevant way to showcase the importance of global trade. It tells the story of two villages that accidentally chance upon each other’s egg and rice trade, and by default, discover the celebrated and much-loved egg fried rice dish. 

Meanwhile in Hong Kong, Standard Chartered has also been upping its digital executions and stepped into the metaverse through a partnership with Animoca Brands' subsidiary The Sandbox. With the execution it looks to create innovative experiences for clients and the community. The bank said it had acquired a virtual land at The Sandbox metaverse’s Mega City.

In January, the bank looked to rejuvenate its “Easy Banking” service with singer Terence Lam and a complementary series of digital-led creative content, targeting young customers. The bank chose Lam as he is one of the most well known home-grown singer-songwriters and aimed to build a refreshing image for its Easy Banking services.

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