Standard Chartered Bank and Shadow Factory create immersive experience featuring iPhone 15

Standard Chartered Bank has collaborated with immersive design and tech agency Shadow Factory to create an immersive, transformative video featuring an iPhone 15 to engage with audiences.  

Leveraging computer-generated imagery (CGI) animation, this partnership portrays the bank’s ambitious foray into immersive technology.    

The partnership mirrors the agency's expertise in working with enterprise clients and financial institutions to develop forward-thinking solutions. The shared vision between the teams aimed to create a compelling visual narrative of the bank's digital transformation.    

Using advanced particle simulations and detailed texturing techniques, Shadow Factory's team crafted a visual transformation of Standard Chartered's traditional headquarters.  

The initiative features the brand-new iPhone 15 emerging from the top floors of the structure. Simultaneously, drones emerge from the building, carrying LED panels that display the bank's latest key offerings and lending products.  

This CGI video not only captured social attention but also aimed to rejuvenate Standard Chartered’s position in the digital lending landscape. Including Apple's new flagship iPhone 15 in the video was a strategic move to engage public interest and intersect with contemporary tech conversations. 

This innovative approach set the stage for Standard Chartered’s social media giveaway campaign, which runs throughout October 2023.  

To engage a wider audience, the bank has also partnered with media agency dentsu to maximise post engagement, including promoting the video on social media.    

"Campaigns rooted in CGI are no longer the future of marketing; they are the present. We're witnessing a discernible shift in the marketing landscape as brands increasingly leverage the power of CGI to create immersive and engaging experiences,” said Roger De Leon, managing director at Shadow Factory.  

"This trend underscores a new era of storytelling where the boundary between reality and imagination is blurred, inviting audiences to engage in ways that were previously unimaginable," added De Leon. 

He added that the partnership has been a testament to how innovative technology and a shared vision can breathe new life into traditional media offerings and mundane social media posts.  

“It's always a rewarding journey assisting corporate brands such as Standard Chartered to embrace the future of digital storytelling," he said.  

MARKETING-INTERACTIVE has reached out to dentsu for more information. 

Don't miss: Standard Chartered Bank highlights its ability to ‘See Beyond the Obvious’ with new campaign

Most recently, Standard Chartered Bank highlighted its ability to "see beyond the obvious" in its new regional campaign, bringing to life its vision for Priority Banking wealth management to a globally minded, forward-thinking clientele. 

Done in collaboration with Publicis Groupe Hong Kong, from concept to execution, the “See Beyond the Obvious” campaign demonstrates Standard Chartered’s openness to innovation.  

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