Stagwell adds ID agency Leverate Group to global affiliate network

Global marketing communications group Stagwell has added Indonesia-based full-service agency Leverate Group to its expanding global affiliate network.

Through the partnership, Stagwell aims to strengthen its reach in the APAC region as well as its omnichannel media buying and activation capabilities. The partnership will see Stagwell deliver scalable and seamless client solutions to Indonesia’s fast-growing and mobile-first market.

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Leverate Group was also chosen amidst predictions that Indonesia is set to be one of the world's top five economies by GDP in 2030, according to National Research Group.

"As Southeast Asia's largest economy, Indonesia presents abundant opportunities for global brands to grow with the rise of the urban Indonesian consumer, and for Indonesian brands to take share in the global market," said Randy Duax, managing director, APAC for Stagwell.

"Partnering with Leverate positions Stagwell to comprehensively support our clients' ambitions in this dynamic and diverse market, bringing best-in-class marketing capabilities and intricate understanding of Indonesia's rich cultural make-up into our service set,” he added.

Leverate Group was founded in 2015 and has worked with clients such as Allianz, Astra Group, Permata Bank and BMW to name a few.

"At Leverate Group, we have a track record of implementing successful campaigns infused with global knowledge, backed by data-driven insight. We aim not to just build our clients' brands, but also to grow their businesses,” said Marlina Lim, Leverate Group’s CEO.

“We look forward to collaborating closely with Stagwell to help clients transform for a digital-driven economy," said Marlina Lim, chief executive officer of Leverate Group,” she also added.

As Stagwell expands its presence in the APAC region, it added Thailand advertising agency CJ Worx, to its global affiliate network last year.

CJ Worx will bring its expertise in creative content and digital transformation to the table, strengthening Stagwell's ability to serve clients in Asia Pacific with digital creativity.

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