Spritzer mineral water creates a splash in skincare world

Mineral water brand Spritzer has launched a new campaign in collaboration with creative agency FCB SHOUT, seeking to reinventing its products to fit the skincare space.

Called "Nourishing youthful skin from within", the campaign promises youthful skin as a by-product of Spritzer’s water, essentially posing the brand's mineral water as a skincare product in itself.

The campaign features celebrities Ayda Jebat and Meerqeen. The latter was recently announced to be the face of YSL male beauty.

The main star of the product is touted to be silica, a mineral found in the water. Spritzer’s head of marketing, Shiao Chan said that silica carries many health benefits and introducing its role in Spritzer’s products will aid in changing the perception of consumers that the brand’s mineral water is merely a thirst quencher.

As a result, based on the mineral’s extraordinary skincare prowess, FCB SHOUT crafted a campaign that casts conventional mineral water tropes aside and reframes Spritzer Mineral Water as an essential part of the daily skincare routine instead.

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Syahriza Badron, the general manager of FCB SHOUT said that skincare was the most viable and strategic option to educate customers about the benefits of silica. It’s a familiar subject that interests them, which makes it the perfect gateway to get our message through to them,” she added.

An unconventional approach for a mineral water brand, the associate creative director of FCB SHOUT said that taking such an approach is perhaps what is needed to change the conventional perception of Spritzer’s mineral water.

The campaign also features Health Care Professionals (HCP), who were engaged to talk about the benefits of silica, as well as imparting their knowledge on skincare to consumers.

Spritzer Natural Mineral Water is not the only Spritzer product that needed an image revamp.

The Hari Raya campaign for Spritzer Sparkling – also created by FCB SHOUT – sees the sparkling water veer off the traditional “just another beverage for the Raya season” path to embrace a new role as a mixer that adds a fizz and flavour to enhance other beverages, instead of competing directly against them.

Also led by the brand ambassadors, Ayda Jebat and Meerqeen, the ‘Tambah Spritzer Sparkling, Meriah Aidilfitri’ (Add Spritzer Sparkling For A Joyous Aidilfitri) Raya campaign kick-starts with a music video of a festive rendition of Pencuri Hati, Jebat’s 2016 hit song.

Retitled Pencuri Hati Aidiltfiri, the lyrics of the song were rewritten to reflect the versatility of the product, as well as how effortless it is to make ordinary Raya drinks extraordinary just by adding Spritzer Sparkling. The music video also promotes Nanas Laici Sparkling which is Spritzer Sparkling’s signature recipe beverage created in collaboration with famous food influencer Khairul Aming.

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