SPH Media refreshes brand identity and logo amidst changing media landscape

SPH Media has unveiled a refreshed brand identity to better reflect its evolution and ambition to be a creator of quality content and experiences, amidst the changing media landscape.

The refreshed brand includes a new logo that pays tribute to SPH Media’s heritage while capturing the company’s progression. The logo stands for the importance of giving a voice to Singapore and to all those who call Singapore home, while inspiring conversations and providing quality content to enhance the lives of audiences.

Don't miss: SPH Media completes acquisition of Tech in Asia 

The logo incorporates elements such as the 'symbol' which reflects SPH Media’s pursuit of quality journalism and content creation, representing the narratives that reflect the identity of individuals and communities, it said in a statement. 

The bold curves, open design of the logo and the choice of colour – harmony blue, come together to evoke a sense of vibrancy, inclusiveness and adaptability, it added.

The 'symbol' serves as a secondary graphic. This highlights the significance of the
representation, communication, and conversation to the ongoing richness and diversity of the Singaporean culture.

"We are excited to unveil SPH Media's refreshed brand, a testament to our commitment as the relentless creators of content and experiences," said Fen Peh, head of corporate marketing and communications at SPH Media.

"The revitalised visual identity highlights our ongoing dedication to impactful storytelling and providing platforms for essential narratives. The brand refresh also aligns with our transformation journey amidst a highly competitive media landscape, as we continue to evolve our portfolio of news, entertainment and lifestyle media to engage our audience,” she added. 

The refreshed brand launches officially on 14 March 2024. It will be supported by a social media campaign that will take audiences on SPH Media’s journey from its past to the future, familiarising them with the stories told and SPH Media’s brand identity.

The news comes shortly after SPH Media entered into an agreement to acquire technology media company Tech in Asia (TIA), according to a statement by SPH Media in November last year.  With its reach and capabilities, TIA is expected to strengthen the offerings of SPH Media and, in particular, that of The Business Times (BT).

The synergies from the acquisition, which was completed in January this year, will deepen the value BT brings to businesses and readers in the region and accelerate its goal of becoming a regional player for business and tech news, and events, according to SPH Media. 

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles:  
SPH Media's acquisition of Tech In Asia in line with government funding, says MCI minister
SPH Media files police report following investigations into inflated circulation numbers 
Former ST editor calls out SPH Media for number of ex Accenture staff hired, SPH clarifies recruitment practice