Content 360 2025 Singapore
SmarTone launches its Hong Kong 5G services

SmarTone launches its Hong Kong 5G services

share on

As of yesterday, SmarTone has finally thrown its hat into Hong Kong's 5G ring, officially launching its services almost two months after several of its competitors, who launched their 5G operations on 1 April.

The company said it aimed to offer consumers the best overall 5G experiences in town with the widest network coverage, both indoors and outdoors. Riding on its powerful LTE network and the dynamic spectrum technology provided by its partnership with Ericsson, the service also promises seamless transition between 4G and 5G, ensuring a stable and smooth user experience and longer smartphone battery performance.

“SmarTone is thrilled to mark a new milestone for the Hong Kong telecom industry and brings the best 5G network experience to consumers in Hong Kong. With the widest 5G network coverage, the powerful 5G network and the competitive price plans, we are confident that customers will get the best 5G experience from SmarTone," said SmarTone CEO Anna Yip.

Speaking with Marketing, the company said it had adopted a market segmentation strategy to offer various service plans. One such monthly service plan priced at HK$398 provides 80GB of 5G local data and allows customers to upgrade to unlimited 5G data. Customers can also enjoy a limited-time offer if they purchase the latest Samsung Galaxy S20 series 5G smartphone.

From June onwards, customers will also be able to enjoy a first-hand experience of SmarTone's 5G network at the 5G experience pods at APM in Kwun Tong and IFC in Central.


Related articles

CMHK, HKT, SmarTone, and HTCL each pay over HK$200 million in 5G 3.5 GHz band auction

SmarTone rolls out new 5G telecom service TV commercials, featuring actress Vanda Margraf

SmarTone to launch summer roadshows to build 5G hype

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window